Social Content Lead (Remote)

Level: Senior Manager
Location: Remote
Reports To: Sr. Director of Communications

About the Role

We are seeking a Social Content Lead to lead GiveDirectly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal: raise more money to be delivered to people in extreme poverty.

This senior manager would own execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram), other platforms( Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).

This is a new role that would be asked to answer strategic questions: Which channels should we invest (or divest) in to achieve our top level goal? What content and channels perform best at accomplishing that goal? What new approaches should we test? How can we measure success?

This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, & impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise.

You’ll collaborate with our Growth, Communications, Research, and Program teams to highlight recipient stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online.

This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work.

This Senior Manager Should Spike On

• 💡Creativity & speed: Comes up many novel ideas for content & collabs, tapping into current trends while they last.
• 🛠️High ownership, output, & quality: Creates high-quality work quickly and reliably, using discretion to represent the organization online.
• 📱Digital native storytelling instinct: Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually.
• 🧪Strategic, entrepreneurial, & analytical: Comfortable testing, iterating, and learning from results – balancing long-term brand strategy with day-to-day execution.

Key Responsibilities

Social Media Strategy & Brand Management

• Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
• Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility.
• Define goals for each channel and measurement framework.

Content Creation & Management

• Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact.
• Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content.
• Manage publishing cadence, community engagement, and platform optimization.
• Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.
• Ensure all channels move in harmony during product launches, campaigns, and announcements.
• Stay ahead of platform updates, algorithm shifts, and emerging content formats.
• Proactively suggest new ideas, tests, and experiments.
• Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities.

Collaboration with Content Creators

• Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid-onset emergency responses.
• Pitch and oversee strong creative concepts for collaborators.
• Surface ideas for unpaid collaborators for the surrogate & media team.

Internal Collaboration

• Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing.
• Support leadership and surrogates in expanding their thought leadership.

Measurement & Optimization

• Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).
• Understand what positive, meaningful engagement looks like, not just vanity metrics.
• Monitor social chatter and sentiment; escalate when needed.
• Provide periodic reporting with clear insights and recommendations.

Qualifications (Must Haves)

• 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly.
• Strong writing and editing skills, with a clear, confident, and empathetic voice.
• Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).
• Demonstrated ability to turn complex or technical topics into clear, engaging content.
• Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.
• Strong strategic thinking, you know how to build a cohesive brand across multiple channels.
• Deep understanding of social algorithms, audience behavior, and content performance.
• Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).
• Deep alignment with GiveDirectly’s values and mission.

Nice to Haves

• Experience in social storytelling for journalism or social impact sectors.
• Understanding of paid social strategy and how organic content complements it.
• Background or interest in global development, poverty reduction, or social innovation.
• Strong understanding of how to breakthrough with tech & finance audiences in the U.S. + Europe

Where this role sits within GiveDirectly

• This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months.
• Their work will be supported by GiveDirectly’s field content, research & insights, growth, surrogates, press, & design staff.
• In addition to run-rate work, they will provide key support for emergency cash responses (e.g.), end of year giving (e.g.), research disseminations (e.g.), and other campaigns.

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.

• The United States base salary for this role is $109,200.
• The Kenya base salary for this role is $77,500.
• The UK base salary for this role is £71,400

This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.

Why work at GiveDirectly?

At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:

• A positive and supportive team with opportunities for advancement
• A demonstrated commitment to helping all staff develop and grow
• A competitive salary, including bonus
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off
• Allowances for desk set-up and learning and development

#LI-REMOTE