For our client, a rapidly growing prop trading firm dedicated to empowering traders worldwide. Our mission is to provide exceptional opportunities for traders while building a strong, engaged community. As we expand our presence in the global trading landscape, we are seeking a Head of Growth – Forex & Trading to take ownership of our marketing efforts and drive scalable growth.
Responsibilities
- Growth Strategy Development: Design and execute a comprehensive growth strategy tailored for the forex and prop trading space.
- Execution of Marketing Campaigns: Independently manage and execute campaigns across paid ads, SEO, email marketing, and social media.
- Customer Acquisition: Drive new trader signups through effective marketing funnels, optimizing conversion rates and lowering acquisition costs.
- Content & Creative Leadership: Develop impactful marketing content for ads, landing pages, email campaigns, and website enhancements.
- Affiliate & Partnership Management: Build and expand strategic partnerships with affiliates, influencers, and forex industry leaders to scale growth.
- Performance Analysis: Track, measure, and optimize campaigns based on data insights, ensuring KPIs such as CPA, ROAS, and customer retention are met.
- Collaboration: Work closely with the sales, product, and development teams to align marketing strategies with business goals.
- Market Positioning: Identify key trends, competitor strategies, and growth opportunities within the forex and prop trading industry.
Requirements
- Experience in the Forex & Trading Industry: Proven track record in marketing for international forex brokers, trading platforms, or financial services.
- Hands-On Execution Skills: Ability to personally execute campaigns across multiple channels without relying heavily on agencies or large teams.
- Digital Marketing Expertise: Strong background in PPC, SEO, paid social media, email marketing, and affiliate marketing.
- Data-Driven Approach: Skilled in analyzing data to make informed decisions, with experience in tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.
- Proven Growth Success: Demonstrated ability to scale customer acquisition channels and achieve ambitious growth targets.
- Copywriting & Creative Skills: Experience writing compelling ad copy, landing pages, and marketing content tailored to forex traders.
- Strategic Leadership: Ability to create and manage a comprehensive growth roadmap while ensuring strong execution.
