Content Manager / Senior Manager

Location: US Remote

Reports To: Director of Marketing

Position Summary

The Content Manager/Senior Manager is responsible for creating and managing high-quality marketing assets that support brand awareness, product marketing, and sales enablement. This role oversees the development of written, visual, and multimedia content that engages target audiences and supports company growth.

Key Responsibilities

• Develop product collateral including flyers, brochures, datasheets, battle cards, and PPT decks.
• Produce corporate, industry, and HR/employer branding materials.
• Manage creation of videos, including short-form, long-form, and animated content.
• Write and edit customer case studies, blog posts, and thought leadership articles.
• Coordinate award submissions and manage recognition initiatives.
• Oversee branding for swag, promotional items, and event materials.
• Support product launches with complete content packages.
• Conduct competitor content analysis and market research.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 7+ years of experience in content marketing or product marketing in a B2B setting, preferably in power distribution, electrical equipment, or industrial solutions.
• Exceptional writing, editing, and storytelling skills required.

• Successful experience managing agencies or external creative resources such as graphic designers and copywriters required.
• Proficiency in Salesforce and HubSpot strongly preferred.

• Strong project management and stakeholder engagement skills.

Compensation

The salary range for this role is $100,000 - $160,000 per year, based on location, experience, and qualifications.