MarTech Technologist - Consumer Goods, Retail and Logistics - Germany

MarTech Technologist

Do you want to boost your career and collaborate with expert, talented colleagues to solve and deliver against our clients' most important challenges? We are growing and are looking for people to join our team. You'll be part of an entrepreneurial, high-growth environment of 300.000 employees. Our dynamic organization allows you to work across functional business pillars, contributing your ideas, experiences, diverse thinking, and a strong mindset. Are you ready?

About your role

We are seeking a talented and detail-oriented MarTech Engineer to join our dynamic marketing team. The ideal candidate will have a strong technical background and a passion for leveraging technology to drive marketing success. You will be responsible for managing and optimizing our marketing technology stack, with a special focus on our Customer Data Platform (CDP) and Marketing Automation platforms. You will serve as the crucial link between our marketing, engineering, and data teams to ensure seamless data flow and campaign execution.

Key Responsibilities

• System Integration & Management: Design, implement, and maintain integrations between our CDP (e.g., Segment, Tealium), Marketing Automation platform (e.g., HubSpot, Marketo, Braze), and other parts of our tech stack (CRM, analytics tools, etc.).
• Data Architecture: Develop and manage the data model within the CDP, ensuring data is accurate, standardized, and readily available for segmentation and personalization.
• Workflow Automation: Build, test, and optimize automated marketing campaigns, lead nurturing sequences, and data-triggered workflows.
• Technical Support & Troubleshooting: Act as the primary technical point of contact for our marketing team, resolving issues related to data discrepancies, API connections, and platform performance.
• Performance Optimization: Monitor the health of the MarTech stack, identify opportunities for improvement, and implement solutions to enhance campaign effectiveness and data quality.
• Collaboration: Work closely with marketers to understand their needs and translate campaign requirements into technical solutions.

You..

·       Have a broad business skill set including stakeholder management, problem-solving, and resilience

·       Have experience in gathering, validating, synthesizing, documenting, and communicating data and information for a range of audiences

·       Have excellent interpersonal skills and strong written and verbal communication skills in country’s official language(s) (C2 proficiency) and English (C2 proficiency), project-related mobility/willingness to travel

Qualifications & Skills

• Experience: Proven experience in a MarTech, marketing operations, or a similar technical role.
• CDP Expertise: Hands-on experience with at least one major Customer Data Platform (CDP) like Segment, Tealium, mParticle, or Lytics. You should understand event tracking, identity resolution, and audience segmentation.
• Marketing Automation Proficiency: Deep knowledge of a leading Marketing Automation Platform such as HubSpot, Marketo, Braze, or Pardot, including campaign setup, automation rules, and email deliverability.
• Technical Skills:
• Strong proficiency with APIs (REST, SOAP) for system integrations.
• Solid understanding of SQL for data querying and analysis.
• Familiarity with scripting languages like Python or JavaScript for custom integrations and automation tasks.
• Knowledge of HTML/CSS for email and landing page template management.
• Analytical Mindset: Ability to analyze data, troubleshoot complex technical problems, and provide data-driven recommendations.

Preferred Qualifications

• Experience with CRM platforms like Salesforce or Microsoft Dynamics.
• Familiarity with data warehousing solutions (e.g., BigQuery, Redshift, Snowflake).
• Knowledge of tag management systems (e.g., Google Tag Manager).
• Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field

Given that this is just a short snapshot of the role we encourage you to apply even if you don't meet all the requirements listed above. We are looking for team members who strive to make an impact and are eager to learn. If this sounds like you and you feel you have the skills and experience required, then please apply now.

About your team

Our CRL (Consumer Goods, retail & Logistics) practice helps some of the largest global firms and most recognizable local brands solve their biggest challenges in today’s age of constant disruption. With diverse services spanning growth strategy and new product innovation, to omni-channel customer experience, supply chain resiliency and AI-driven new business models, we help clients shape and achieve their growth agenda for a sustainable future. We transform traditional organizations to digitally centric business models and drive new revenue streams.

About Infosys Consulting

Be part of a globally renowned management consulting firm on the front-line of industry disruption and at the cutting edge of technology.  We work with market leading brands across sectors. Our culture is inclusive and entrepreneurial. Being a mid-size consultancy within the scale of Infosys gives us the global reach to partner with our clients throughout their transformation journey.

Our core values, IC-LIFE, form a common code that helps us move forward. IC-LIFE stands for Inclusion, Equity and Diversity, Client, Leadership, Integrity, Fairness, and Excellence. To learn more about Infosys Consulting and our values, please visit our careers page.

Within Europe, we are recognized as one of the UK’s top firms by the Financial Times and Forbes due to our client innovations, our cultural diversity and dedicated training and career paths. Infosys is on the Germany’s top employers list for 2023. Management Consulting Magazine named us on their list of Best Firms to Work for. Furthermore, Infosys has been recognized by the Top Employers Institute, a global certification company, for its exceptional standards in employee conditions across Europe for five years in a row.

We offer industry-leading compensation and benefits, along with top training and development opportunities so that you can grow your career and achieve your personal goals. Curious to learn more? We’d love to hear from you.... Apply today!