Senior Pay-Per-Click Analyst (Remote)

As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company’s growth by ensuring cost-effective lead acquisition strategies. 

Responsibilities: 

• Plan, create, and manage PPC campaigns across multiple digital platforms 
• Optimize campaigns daily by adjusting bids, targeting, and ad copy 
• Monitor campaign performance to ensure lead volume and cost-efficiency goals 
• Generate actionable insights through data analysis and performance reporting 
• Present findings and recommendations to internal stakeholders 
• Analyze market trends to inform campaign strategies 
• Collaborate with cross-functional teams to improve landing page performance 
• Maintain high quality score standards and ad relevance 
• Maintain control of campaign budgets and expenditures 
• Continuously improve PPC processes and results