About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
The role
As we enter our next phase of growth and profitability, we are looking for a Director of People & Culture to shape our workforce, culture and future. We are a very people-centric organization and this isn’t a traditional HR role — it’s about designing a lean, high performing, and deeply purpose-driven and engaged organization where great people thrive, grow, and do their life’s best work.
Main responsibilities :
Strategic Workforce Design & Productivity
- Partner with leadership to shape an efficient organizational structure aligned to profitability and growth
- Drive workforce productivity through automation, digital tools, and lean team design
- Establish clear metrics for payroll efficiency and people ROI year-on-year
Talent, Retention & Succession
- Build succession plans for critical roles and high-potential talent
- Develop career frameworks and internal mobility programs that both retain talent and future-proof leadership pipelines
- Lead talent acquisition and employer branding to attract top consumer and retail talent in the region
Compensation, Incentives & Benefits
- Design incentive KPI programs that directly drive business performance and culture (profitability, productivity, collaboration)
- Develop a holistic rewards framework: compensation benchmarking, benefits, ESOS schemes to retain great talent and incentivize the right behaviour
- Regularly benchmark pay across SEA markets, ensuring competitiveness and efficiency
Learning & Development
- Build impactful L&D programs particularly in product knowledge, data and AI skills, effective communication and leadership
- Introduce scalable, self-driven learning models to upskill both retail and corporate teams.
- Cultivate leadership capabilities to prepare the next generation of leaders
Culture & Engagement
- Champion our culture as a lever of productivity and retention
- Design intentional engagement initiatives across countries (onsite + virtual) that build connection, collaboration, and fun
- Act as a storyteller and culture amplifier — ensuring our values are lived, not just written
Change Management & Integration
- Build employee trust and clarity through transparent communication and employee-centric operations; partner with leadership for quarterly townhalls
- Lead any change management initiatives
- Prepare the organization for IPO/trade sale readiness through people and culture practices
Global Office Management
- Oversee office operations and facilities
- Oversee country HRs to ensure compliance with workplace safety and health standards.
- Manage landlord contracts and office procurement
Requirements
Qualifications & Experience
- 10–15 years’ experience in HR/People leadership roles, with multi-market Asia exposure
- Proven ability to balance strategy and execution in a lean, fast-paced company with both corporate and retail/service workforce
- Track record of building high-performing teams while managing payroll efficiently
- Strong expertise in compensation, rewards, and incentive design
- Experienced in culture-building, engagement, and employer branding
- Skilled in change management (automation, restructuring, integration of new businesses)
- Data-driven, comfortable with HR analytics and productivity metrics
- Executive presence — able to represent People strategy at board level
- Bonus: prior exposure to group/house-of-brands environments and M&A
- Bonus: prior exposure to creating ESOS frameworks
You should have / be
- Strategic Partner: Aligns people strategy with business priorities, positioning HR as a growth enabler rather than just a support function
- Systems Thinker: Designs, scales, and continuously improves HR processes (e.g. onboarding, performance, compensation cycles) with clarity, structure, and efficiency
- Operational Excellence: Ensures compliance, consistency, and reliability across all people operations—payroll, benefits, policies, HR systems, as well as strategic oversight of office facilities, workplace safety, and budgets
- Influential Communicator: Earns trust and credibility with the C-suite, managers, and employees. Able to influence, mediate, and drive alignment across all levels
- Data-Informed: Uses people metrics and workforce analytics to drive decisions on retention, engagement, workforce planning, and compensation equity
- Builder with Growth Mindset: Thrives in ambiguity. Proactively creates structure, playbooks, and scalable tools in a fast-changing environment. Believes in continuous learning and improvement
- Strong Judgment & Integrity: Navigates sensitive employee situations and conflict with empathy, fairness, and emotional intelligence
- Regional & Cultural Fluency: Understands labor laws, norms, and cultural differences across SEA and adapts policies and programs accordingly, ensuring global HR alignment with country HR teams.
- People Developer: Coaches leaders to lead better and builds a strong, capable HR team with clear career paths and development opportunities
- Culture Champion: Brings company values to life through rituals, leadership behaviours, and people programs; safeguards and evolves culture as the business grows
Success in this Role Looks Like
- Year-on-year improvement in payroll productivity and profitability
- Retention of top talent and stronger bench strength across functions
- Employees feel rewarded, engaged, and connected across borders
- Workforce equipped with future-ready skills in digital and AI
- Strong culture that drives performance, belonging, and pride
- Organization IPO/trade sale ready from a People & Culture standpoint
