Who We Are
M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance.
Unlike traditional systems, M-Files organizes content around the context of your business: connecting documents to related people, projects, and transactions.
With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.
At M-Files, our Guiding Principles unite us across diverse cultures and personalities:
- Make It Happen: We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
- Help Others: We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
- Love Customers: We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.
To learn more about us we encourage you to visit M-Files.com .
Summary of the role:
We are seeking a strategic, passionate, and execution-oriented Director of Product Marketing (based in the UK/Finland) to lead platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities.
This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, and Partner teams.
In addition to driving platform-level product marketing for AI and cloud, this leader will manage and mentor a Senior Product Marketing Manager responsible for M-Files UX, ensuring alignment and cohesion across all platform messaging and go-to-market initiatives.
Key Responsibilities
Platform Strategy & Positioning
- Own and refine the overarching platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility.
- Define differentiated messaging and value propositions for platform capabilities across personas and industries.
- Ensure consistency and clarity of platform-level messaging across all marketing and sales touchpoints.
Go-to-Market Execution (Market Launches, Content, Campaign Support)
- Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements.
- Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights.
- Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.
Market Intelligence & Competitive Analysis
- Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services.
- Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy.
- Deliver actionable insights to Sales, Product, and Executive teams.
Cross-Functional Enablement
- Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
- Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
Team Leadership & Development
- Manage, coach, and develop the Senior PMM for M-Files UX, ensuring alignment across all platform-related marketing initiatives.
- Foster a culture of collaboration, curiosity, and excellence within the team.
Thought Leadership
- Collaborate with the Corporate Marketing and Content teams to position M-Files as an industry leader in AI-powered information management.
- Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.
Requirements
Qualifications
Required
- 8+ years of product marketing experience, including at least 3 years in a leadership role.
- Demonstrated success in marketing platform technologies, SaaS, AI, or cloud-based enterprise solutions.
- Strong understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions.
- Proven experience managing successful cross-functional launches.
- Excellent communication, storytelling, and executive presentation skills.
- Experience managing or mentoring team members.
Preferred
- Experience in content management, information management, workflow automation, or knowledge management markets.
- Background working closely with Product Management teams in a fast-moving technical environment.
- Experience supporting global sales and partner ecosystems.
Success in This Role Looks Like
- A unified, compelling platform narrative that clearly differentiates M-Files in the AI and cloud space.
- Strong GTM execution for platform and AI releases, leading to measurable impact on pipeline, adoption, and competitive wins.
- Sales and partners consistently using platform messaging and tools with confidence.
- A highly aligned and effective product marketing function across platform and UX.
- Recognition of M-Files as a leading innovator in AI-powered information and knowledge management.
Participation in our Recruitment Process:
1. Initial Phone Screen w/People & Culture Team Member
2. Hiring Manager (Sr. Director, Product Marketing)
3. Senior Director of Product Management & Senior Product Marketing Manager
4. Chief Marketing Officer
Benefits
Why You May Enjoy Working Here
- Join a global, high-performing marketing organization with visibility across the business.
- Work closely with executive leadership on a brand at the intersection of AI and knowledge work automation.
- Be part of a culture grounded in collaboration, empathy, and shared success.
- Enjoy flexibility as part of a remote-enabled company with strong work-life balance and growth opportunities.
Why M-Files?
We are a global company with Finnish roots and with our own product that we are greatly proud of!
By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!
Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
What We Offer:
- Finland:
- Lunch benefit (ePassi Flex)
- Sport, culture & massage & communiting benefit (ePassi Flex 400 eur/year)
- Phone & mobile subscription benefit
- Accident insurance for free time (complementing Occupational Health Service provided by Mehiläinen)
- Recruitment Referral Program
- Years in Service Awards
- Auntie Service (Therapy & Wellbeing)
- UK
- 25 days holiday per year in addition to public holidays
- Health insurance for the employee and their immediate family
- Life and critical illness insurance for the employee
- Travel Insurance (Work & Personal use)
- Stakeholder pension plan with matching contributions up to 5% salary
- Recruitment Referral Program
- Years in Service Awards
- Auntie Service (Therapy & Wellbeing)
Does this sound exciting to you?
Please submit your application, salary request, and CV as soon as possible, but no later than January 25th, 2026.
Applications must be submitted through our career portal or job boards such as LinkedIn.
We do not accept applications via email. Please note that, due to the high volume of applications, we are unable to respond to LinkedIn InMails.
Please note that candidates are expected to already hold valid residence and working rights in the UK or Finland.
At this time, M‑Files does not provide visa sponsorship or relocation support for this role.
