Mondia Group·4 days ago
ABOUT THE ROLE
The purpose of our Ad-Tech Manager role is to own, manage, and optimize our advertising technology stack. This role sits at the intersection of marketing, data, and engineering, ensuring that ad platforms, tracking, attribution, and programmatic systems are implemented effectively to drive scalable growth and measurable performance.
Responsibilities include:
Technical Competencies/Skills
Ad Technology & Platforms
· Deep knowledge of ad servers (e.g., Google Ad Manager)
· Hands-on experience with DSPs and SSPs (e.g., DV360, The Trade Desk, OpenX)
· Understanding of programmatic advertising, RTB, auctions, and supply chains
· Experience managing paid media platforms (Google Ads, Meta, TikTok, LinkedIn)
Tracking, Measurement & Attribution
· Advanced implementation of pixels, tags, and conversion APIs
· Expertise in cross-channel attribution models (last-click, multi-touch, data-driven)
· Knowledge of mobile measurement (MMPs such as AppsFlyer, Adjust)
· Experience with incrementality testing and lift studies
· Strong understanding of event-based tracking and user journeys
Data & Analytics
· Proficiency with analytics platforms (GA4, Adobe Analytics, Amplitude, Mixpanel)
· Ability to design and maintain marketing dashboards and reports
· Experience working with data warehouses (BigQuery, Snowflake, Redshift) · Working knowledge of SQL for querying and validating marketing data
· Strong data QA and troubleshooting skills
Tag Management & Implementation
· Expertise with tag management systems (Google Tag Manager, Tealium)
· Ability to deploy and debug tags using browser developer tools
· Experience with server-side tagging and APIs · Understanding of website and app instrumentation best practices
Privacy, Identity & Compliance
· Knowledge of GDPR, CCPA, and global privacy regulations
· Experience with consent management platforms and cookie frameworks
· Understanding of identity solutions (hashed emails, first-party data, clean rooms)
· Familiarity with post-cookie and privacy-first advertising approaches
Integrations & Systems
· Experience integrating ad platforms with CRM, CDP, and BI tools
· Understanding of APIs and data pipelines between marketing systems
· Ability to collaborate with engineering on technical implementations
· Vendor evaluation and technical due diligence skills
Troubleshooting & Optimization
· Ability to diagnose and resolve ad delivery, tracking, and reporting issues
· Performance monitoring and system reliability management
· Documentation of technical processes and best practices
Preferred Qualifications: