Sales Manager, Marketing Campaign

Objective

The Sales Lead is responsible for driving revenue growth through supplier-targeted campaigns. This role leads the sales strategy, builds strong supplier relationships, and ensures successful delivery of marketing initiatives that meet business objectives. The position requires proactive engagement with suppliers, negotiation expertise, and collaboration with internal teams to maximize campaign performance and profitability.

Key Responsibilities

Revenue Growth & Sales Leadership

• Own revenue targets for supplier-targeted campaigns and ensure KPIs are achieved.
• Develop and execute sales strategies to secure new campaigns and upsell to suppliers.
• Lead proactive pitching of marketing opportunities to suppliers.
• Forecast revenue performance and provide regular updates to management.

Client Relationship Management

• Build and maintain strong relationships with suppliers and Retailer team to foster long-term partnerships.
• Represent the supplier during Joint Business Planning (JBP) or Category Review meetings to identify marketing opportunities (where permitted).
• Organize supplier activities or briefings to showcase marketing capabilities and drive engagement.

Proposal Development & Negotiation

• Prepare compelling proposals and negotiate pricing and terms with suppliers.
• Ensure alignment with retailer guidelines on promotional mechanisms and artwork standards.
• Proactively come up with ideas to drive revenue and targeted campaigns to suppliers

Performance Monitoring & Reporting

• Track revenue performance and campaign delivery to ensure KPIs are met.
• Collaborate with Client Service (CS) to co-present post-campaign evaluations and insights to suppliers.
• Maintain accurate sales pipeline and CRM records for visibility and forecasting.
• Analyze campaign ROI and recommend improvements for future initiatives.

A LITTLE BIT ABOUT YOU

You are a natural sales individual with a passion for building strong client relationships and driving revenue growth. You thrive on identifying opportunities and turning them into successful campaigns. Negotiation and persuasion come easily to you, and you’re confident in presenting ideas that deliver value for both the supplier and the business. You are proactive, results-driven, and comfortable working in a fast-paced environment where collaboration and strategic thinking are key. With strong communication skills and a commercial mindset, you can influence stakeholders and lead initiatives that exceed expectations.

• Minimum Bachelor’s Degree is required, Master’s Degree is preferred
• Minimum 5 years of working experience in sales, business development, or account management (retail or FMCG preferred).
• Proven track record of achieving revenue targets and managing high-value accounts.
• Strong negotiation and client management skills.
• Gain the trust of everyone involved in assigned projects
• Ability to effectively communicate technical decisions and their rationales to business unit stakeholders and development teams and be able to navigate through conflicting opinions
• Effectively influence team members to complete their tasks on time and follow project management guidelines/channels
• Excellent communication (written and verbal) and presentation skills, as well as the ability to communicate effectively at all levels within the organization
• Experience working in a cross-functional, team-based globally distributed environment; experience working in an international environment desired
• Ability to properly scope requirements, identify tasks, and determine the level of effort

Hybrid based role, must be physically located within job country and candidate must be a Country/Region Resident

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion