CRM Tech Manager
•Deliveryhero· 14h
📣 Marketing⏰ Full-time📈 Mid Level🇩🇪 Berlin, Germany
14h ago
Pairedrecruiting·16 days ago
Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.
What You’ll Do
As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more.
Your Core Responsibilities
Creative Strategy
● Develop and lead multi-SKU ad creative across the customer journey
● Craft and test messaging angles, formats, and frameworks that drive conversions
● Use customer reviews, performance data, and market trends to prioritize concepts
Scripting & Concepting
● Regularly script the following:
○ VSLs (Video Sales Letters)
○ UGC and VO-led ads
○ Short-form scripts and hooks
○ Static ad copy/concepts
○ Motion briefs (GIFs, animations)
● Ensure each concept is emotionally resonant, platform-native, and conversion-optimized
Review & Feedback Loop
● Participate in review rounds with our in-house producer/editor team
● Provide clear, constructive feedback to elevate quality and align with brand tone
Cross-functional Collaboration
● Join weekly syncs with our internal creative and growth team
● Collaborate on creator casting and brief development (we use Insense)
● Recommend and help iterate on workflow improvements and testing strategy
Success Looks Like
● Consistent delivery of high-impact creative that boosts ROAS
● Strong understanding of ecommerce trends, ad psychology, and performance hooks
● Ability to work fast without sacrificing polish
● Willingness to go above and beyond during campaign pushes or launches
Your Toolkit
● You’ve developed creative for DTC brands in wellness, personal care, pet, or similar
spaces
● Familiarity with Meta Ads Manager data or know how to read performance feedback
● You can script, concept, and brief editors or animators
● Not afraid to jump on Slack or join calls — communication matters here
Deliverables & Compensation
● 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations,
VSLs
● Flexibility for fast scale-up if we hit a groove
● Open to creative tests before long-term scope agreement
