Industry
Marketing / Content
Work Arrangement
Fully remote with strong overlap during U.S. business hours
Job Type
Full-time
Work Schedule
Flexible schedule, with strong overlap during U.S. business hours
Locations:
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we’re building for: WATCH HERE
Why Work with Us?
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
About the Company
Our client is a fast-growing marketing and content company building thought leadership and social-native content for founder-led brands. They operate in a fast-paced, high-growth environment where strategic storytelling and creative execution directly impact brand authority, audience growth, and engagement.
Role Overview
We are seeking a highly creative and strategic Copywriter specializing in thought leadership and social media. This role is responsible for executive ghostwriting for founder-led content and producing high-performing social copy, with a particular focus on Instagram carousels and LinkedIn posts. The ideal candidate moves seamlessly between long-form, narrative-driven content and short-form, scroll-stopping copy. They combine strategic thinking, storytelling instincts, and a deep understanding of audience psychology to elevate brand authority and engagement. This is a strategic writing role, not a task-based execution role.
Your Impact
- Elevate brand authority by producing polished, persuasive thought leadership content for founders and executives.
- Drive audience engagement and growth through high-performing social media content.
- Influence content strategy by identifying industry trends, competitive insights, and emerging topics.
- Ensure consistency of voice and brand storytelling across platforms.
- Improve engagement metrics, content discoverability, and overall content performance.
Core Responsibilities
Thought Leadership & Executive Ghostwriting – 40%
- Ghostwrite long-form thought leadership content for LinkedIn, Medium, blogs, and industry publications.
- Conduct interviews with founders and senior leaders to extract insights and perspectives.
- Transform raw ideas and conversations into polished, persuasive written content that reflects the founder’s authentic voice.
- Research industry trends and competitive landscapes to identify content opportunities.
- Develop original frameworks and narratives that position founders as industry authorities.
Content Strategy & Research – 20%
- Build and manage a consistent publishing cadence for founder-led content.
- Collaborate with leadership to surface bold, contrarian, or unconventional ideas.
- Adapt the founder’s voice across platforms while maintaining consistency.
- Deep-dive into complex topics and distill them into clear, engaging narratives.
- Fact-check and validate claims to maintain credibility and trust.
Social Media Copywriting (Instagram & LinkedIn Focus) – 40%
- Write high-engagement Instagram captions, Stories, and carousel copy aligned with brand voice.
- Create scroll-stopping carousel narratives with strong hooks, value delivery, and CTAs.
- Optimize copy for platform-specific best practices, including hashtags, character limits, and engagement mechanics.
- Develop content calendars aligned with campaigns, launches, and cultural moments.
- A/B test hooks, formats, and copy approaches, iterating based on performance data.
- Stay current on social media trends and adapt them authentically to the brand.
Requirements
Must-Haves (Required)
- 3–5+ years of professional copywriting experience.
- Proven experience ghostwriting thought leadership content for founders or executives.
- Demonstrated success creating high-engagement or viral Instagram content, especially carousels.
- Strong portfolio showing range from long-form articles to short-form social copy.
- Excellent interviewing skills and ability to extract compelling narratives from stakeholders.
- Exceptional written English, grammar, and attention to detail.
- Strong understanding of narrative structure, persuasion, and audience psychology.
Nice-to-Haves (Preferred)
- Background in journalism, editorial writing, or agency environments.
- Experience with LinkedIn thought leadership optimization.
- Familiarity with SEO and content discoverability principles.
- Experience using AI writing tools to improve speed without sacrificing quality.
- Understanding of personal branding and executive brand-building strategies
Tools Proficiency
Must-Haves (Required)
- Google Workspace (Docs, Drive, Sheets), Instagram, LinkedIn, Medium, Twitter/X, Notion, Asana, Trello
Nice-to-Haves (Preferred)
- Social media scheduling tools (Later, Buffer, Hootsuite), Instagram Insights, Google Analytics, Canva, AI writing assistants (ChatGPT, Claude)
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote—work from anywhere
- Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
- Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
- Generous PTO: In accordance with company policy
- Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
- Direct Mentorship: Guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Connect with professionals worldwide
Our Recruitment Process
- Application
- Screening
- Skills Assessment
- Top-grading Interview
- Client Interview
- Job Offer
- Client Onboarding
Ready to Join Us?
If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.
