Department: Marketing and Communication
Work Arrangement: Remote
Job Type: Independent Contractor, Full Time
Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)
Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we're building for: WATCH HERE
Why Work with Us?
At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
Role Overview
The Social Media Manager owns the planning, execution, and optimization of social media efforts that drive brand awareness, engagement, and business impact. This role blends creative storytelling with performance analysis—managing content calendars, producing high-quality visuals and copy, engaging communities, and optimizing results across multiple platforms.
You will act as the brand’s digital voice, translating company initiatives, products, and stories into compelling social content that resonates with target audiences. This role is ideal for creative, detail-oriented social media professionals who thrive in fast-paced environments and balance creativity with data-driven decision-making.
Your Impact
Your work will strengthen brand presence and audience trust through consistent, high-quality content and community engagement. By analyzing performance and optimizing strategy, you’ll improve reach, engagement, and ROI across platforms. Your storytelling will support marketing and growth objectives while building meaningful connections with followers and potential customers.
Core Responsibilities
Social Strategy & Content Creation — 35%
- Develop and execute social media strategies aligned with brand and business goals
- Create original content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X/Twitter
- Produce short-form videos, graphics, testimonials, and visual stories
- Manage content calendars and ensure consistent posting schedules
- Write platform-specific copy that reflects brand voice and drives engagement
- Design and edit content using tools such as Canva, CapCut, or Adobe tools
- Maintain consistent visual and messaging standards across all content
- Adapt formats to platform-specific features and best practices
Community Management & Engagement — 25%
- Monitor and respond to comments, messages, and mentions promptly
- Foster positive, professional, and engaging online communities
- Manage sentiment, moderation, and on-brand interactions
- Surface high-value inquiries and route qualified leads appropriately
- Build relationships with followers, advocates, and partners
- Support and manage community spaces (groups, forums, or channels)
Analytics & Performance Optimization — 20%
- Track KPIs including engagement, reach, follower growth, CTR, and conversions
- Prepare regular performance reports with insights and recommendations
- Use analytics tools to measure performance and ROI
- Conduct A/B testing on content formats, timing, and messaging
- Identify top-performing content and replicate success patterns
- Optimize strategy based on performance trends and insights
Platform Management & Trends — 10%
- Stay current on algorithm updates, features, and best practices
- Monitor industry and competitor social activity
- Recommend new formats, platforms, or experiments
- Optimize profiles for discoverability and conversion
- Ensure compliance with platform policies and brand guidelines
Cross-Functional Collaboration — 10%
- Collaborate with marketing, sales, and product teams
- Source internal content for authentic storytelling
- Align social efforts with campaigns, launches, and initiatives
- Support paid social efforts when applicable
- Share audience insights to inform broader marketing strategy
Requirements
Must-Haves (Required)
Experience
- 1-3+ years in social media management, digital marketing, or content creation
- Proven experience managing multiple platforms simultaneously
- Portfolio demonstrating strong content and measurable results
Content & Communication
- Native or near-native English proficiency (written and verbal)
- Strong visual storytelling and copywriting skills
- Ability to adapt tone across platforms and audiences
Technical Skills
- Hands-on experience with major social platforms
- Proficiency with Canva, CapCut, or similar tools
- Familiarity with analytics and scheduling platforms
Work Style
- Highly organized and deadline-driven
- Data-informed decision maker
- Comfortable working remotely with EST/PST overlap
Nice-to-Haves (Preferred)
- 5+ years in social media or digital marketing
- Experience with paid social campaigns
- Advanced video editing or motion graphics skills
- Community-building or brand launch experience
- SEO or content optimization knowledge
Tools Proficiency
Must-Haves (Required)
- Content Creation: Canva, CapCut, or equivalent
- Platforms: Instagram, Facebook, LinkedIn, TikTok, Pinterest, X/Twitter
- Scheduling & Management: Hootsuite, Buffer, Later, Sprout Social
- Analytics: Meta Business Suite, Google Analytics, native analytics
- Collaboration: Google Workspace, Slack, Zoom
- Project Management: Asana, Trello, Notion, or similar
Nice-to-Haves (Preferred)
- Adobe Creative Cloud, Figma
- Meta Ads Manager, LinkedIn Campaign Manager
- Advanced analytics or social listening tools
- SEO tools (SEMrush, Ahrefs)
- Loom, Otter.ai for documentation
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote — work from anywhere
- Generous PTO: In accordance with company policy
- Direct Mentorship: Access to global industry leaders
- Learning & Development: Continuous growth resources
- Global Networking: Work with international teams
- Health Coverage (Philippines only): HMO after 3 months (full-time)
Our Recruitment Process
- Application
- Skills Assessment
- Initial Screening
- Top-grading Interview
- Client Matching
- Job Offer
- Onboarding
Ready to Join Pearl Talent?
Build a long-term remote career managing impactful social media strategies for global teams. Join Pearl Talent and bring creativity, structure, and performance-driven storytelling to meaningful work.
