About Ticketek Entertainment Group
Ticketek Entertainment Group is a global fan experience Company that tickets, promotes and delivers incredible live experiences that are impossible to forget. In a distracted world where nothing beats real human moments, we make life better live!
Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting with businesses across Touring (TEG Touring), Sport (TEG Sport), and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners.
About The Role
As the Venue Marketing Director (VIC, WA, SA), your role involves serving as the strategic lead for top-tier venue partners, ensuring the delivery of contracted marketing commitments and driving ticket sales. Responsibilities include shaping annual marketing plans and optimizing fan journeys by orchestrating activity across email, push, in-app, web merchandising, lifecycle automation, and social communities. Leveraging deep expertise in ticketing and digital merchandising, this position delivers scalable, insight-led marketing plans that enhance revenue, ensure venue satisfaction, and strengthen long-term commercial relationships.
Please note: This role will be based in Victoria.
Requirements
What does a day in the life look like?
Strategic Venue eCom Marketing
- Develop and execute annual venue marketing plans that translate business objectives into high-ROI channel strategies, focusing on yield, utilization, and fan experience.
- Act as a lead digital advisor for top-tier venues, managing strategic relationships and resource prioritization to drive traffic and engagement.
Contracted Marketing Delivery & Governance
- Oversee the end-to-end delivery of contracted marketing (Email, Push, SMS, Social), ensuring all deliverables meet SLA standards for accuracy and timeliness.
- Maintain governance frameworks, including venue-specific blueprints and rate cards, to drive operational consistency and optimization.
Data & Insights Revenue Uplift
- Partner with Data & Digital Experience teams to analyze performance metrics, including occupancy, seat uplift, and attribution to present actionable insights to venue partners.
Cross-Functional Alignment & Collaboration
- Collaborate across CRM, Product, and Ops teams to deliver cohesive fan experiences and brief UX teams on conversion-driving enhancements.
- Scale support for major on-sales by implementing automated workflows and category blueprints that reduce manual requirements
Fan Lifecycle & Automation Integration
- Optimize venue outcomes by integrating venue-specific requirements into existing fan journeys and automated lifecycle triggers (e.g., reminders, upsells, reactivation).
Continuous Improvement
- Drive scalability and innovation by developing automated playbooks and reporting frameworks, while introducing venues to emerging tech like AI and personalization.
- Monitor market trends in sports and entertainment to ensure venue strategies remain competitive and forward-thinking.
About You
- 7+ years in digital marketing, trade marketing, ticketing, live entertainment, or eCommerce.
- Proven experience leading strategic B2B relationships with senior internal and external stakeholders.
- Strong understanding of digital channels (email, app, web, push, SMS, social) and merchandising.
- Experience interpreting data insights into actionable strategies.
- Ability to build compelling commercial narratives backed by insights and outcomes.
- Exceptional stakeholder communication and relationship management skills.
- Strong understanding of fan/customer lifecycle, segmentation and automated journeys.
- Proven ability to manage fast-paced, high-volume environments
Desirable
- Experience working within a ticketing, events, venue, or promoter environment.
- Exposure to martech tools such as Braze, Fullstory, GA4, CMS platforms.
- Experience with agile delivery and cross-functional squads.
- Understanding of CRO or experimentation frameworks.
Benefits
Here’s a taste of what Ticketek offers:
- Complimentary event tickets
- Birthday and volunteering leave
- Wellbeing discounts & flu vaccinations
- Paid parental leave & free employee support (EAP)
- Global rewards and recognition
- Learning, development & career pathways
- A diverse, inclusive, and passionate team
Equal opportunities
TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.
If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.
*Only direct applications will be considered. No recruiters please*
