CRM Tech Manager
•Deliveryhero· 14h
📣 Marketing⏰ Full-time📈 Mid Level🇩🇪 Berlin, Germany
14h ago
Unilabs·19 days ago
About Unilabs
Unilabs is one of Europe’s leading diagnostic providers and a key player in the Swiss healthcare system. We empower better healthcare decisions by delivering integrated diagnostic services across Laboratory Medicine, Medical Imaging, Pathology, and Genetics. With a team of ~800 professionals across Switzerland, we support physicians with timely, accurate, and reliable results—enabling better outcomes for patients. Our culture is built on collaboration, accountability, and a shared commitment to excellence.
Your Mission
As our Marketing Specialist, you will play a pivotal role in shaping and executing marketing initiatives that resonate with healthcare professionals and patients across Switzerland. You’ll lead the development of integrated campaigns, create compelling content, and drive digital engagement—helping to strengthen Unilabs’ brand presence and support business growth in a highly regulated, multilingual environment.
Your Responsibilities
Design, execute, and optimize multi-channel marketing campaigns targeting prescribers (GPs and specialists). Own the full campaign lifecycle—from strategy to performance analysis.
Develop medically accurate, engaging marketing materials (brochures, flyers, digital assets, presentations, sales tools) that are compliant with Swiss healthcare advertising regulations.
Support the creation of clear, accessible, and informative content tailored to patients, ensuring alignment with Unilabs’ quality and ethical standards.
Manage and enhance our digital presence through SEO/SEM, email marketing, website content, and social media. Drive qualified lead generation and brand visibility.
Monitor industry trends, competitor activity, and campaign performance. Translate insights into actionable strategies that support commercial and medical objectives.
Lead marketing projects independently, collaborating closely with Sales, Medical Affairs, Operations, and external agencies to ensure timely, high-quality execution.
Partner with our Event Coordinator to promote Unilabs’ presence at medical congresses, industry events, and internal meetings.
Provide branding and marketing support to blood collection centers across Switzerland, ensuring a consistent and professional customer experience. Collaborate closely with nurse teams to enhance communication and operational alignment, while proactively collecting and integrating patient feedback to continuously improve our services.