Growth Marketing Specialist – Seekda
We are hiring an experienced Growth Marketing Specialist to join our growing team at Seekda in Vienna as we embark on our next exciting growth journey!
This is a hands-on growth role. You’ll build and run Seekda’s marketing activities with minimal outsourcing. You’ll be responsible for generating MQLs, accelerating the sales pipeline and supporting market entry in several European regions. The right candidate thrives in a lean environment, can juggle strategy and execution, and has the operational discipline to measure everything.
Here is a little window into our company: Seekda is a hospitality SaaS platform used by independent hotels across Europe. We provide a booking engine, channel manager, AI guest engagement tools, a PMS for small and mid-sized hotels, and integrated payments. We hold a strong position in Austria and are expanding into Germany, the UK, Italy, the Nordics and the Middle East. To support this growth, we are building a high-performance marketing engine focused on driving measurable pipeline creation. Seekda was acquired by Valsoft and is now part of the Aspire Software portfolio. At Aspire Software, we never stop building. Aspire Software is a vertical acquisition software company that owns, operates and manages a diverse portfolio. Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft's global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.
Our motto is “Be Humble, Stay Hungry!”
The successful candidate can be based anywhere in Austria, working in a hybrid work model from our office in Vienna!
What your day will look like:
Demand generation and funnel growth
- Plan and execute multi-channel campaigns including email, paid search, social, retargeting and partner campaigns
- Build and optimise landing pages and lead capture flows
- Develop lead nurturing sequences for both inbound and outbound audiences
- Run experiments to improve conversion rates across the funnel
Content creation and execution
- Produce high-quality content without heavy agency support, including case studies, product one-pagers, email sequences, blog posts and social content
- Localise content for key markets with support from internal teams
- Maintain an editorial calendar aligned with product releases and GTM priorities
Marketing operations and analytics
- Manage HubSpot marketing automation, including workflows, scoring, segmentation and reporting
- Set up dashboards for MQL volume, conversion rates, CAC and attribution
- Track performance of all campaigns and take corrective action quickly
Website and digital experience
- Maintain and update the Seekda website using CMS tools
- Improve SEO performance through on-page optimisation and targeted content
- Work with the product and design teams to improve UX and messaging consistency
Field marketing and market entry support
- Coordinate local events, webinars and partner co-marketing campaigns
- Produce collateral for specific regions like Germany, Italy, the UK and the Nordics
- Work closely with Sales to ensure campaigns align with ICP and pipeline priorities
About You:
Must-have
- 3+ years in growth, digital or performance marketing in B2B SaaS
- A bachelor’s degree in digital marketing or a similar related discipline is highly advantageous
- Proven track record of lead generation and revenue growth through marketing
- Proven experience generating a pipeline in lean environments with minimal external support
- Proven experience and knowledge of rapid client acquisition in a go-to-market / new product environment
- Hands-on execution skills across content creation, digital advertising, email marketing and marketing automation
- Strong marketing platform (HubSpot preferred) experience (workflows, scoring, analytics, automation)
- Ability to manage campaigns across multiple European markets
- Strong copywriting and content development capability
- Analytical mindset with comfort working with dashboards, metrics and attribution
- An entrepreneurial mindset with a bias for action and results
- Ability to roll up sleeves and make things happen on a limited budget
- Great attention to detail and planning skills
- Strong work ethic, organized, and focused
- At least an advanced professional level of English, written and verbal, is essential
- Legally authorized to work in Austria
Nice-to-have
- Experience in hospitality tech, travel tech or vertical SaaS
- A professional leve of German, both written and verbal
- Basic design skills using tools like Canva, Figma or Adobe
- Experience supporting outbound SDR programs
Success Metrics (First 12 Months)
- MQL growth: consistent month-over-month increase
- Pipeline contribution: marketing-sourced pipeline reaching 25 to 30 percent of total
- Conversion rate lift: visible improvements across website, landing pages and email sequences
- Cost efficiency: campaigns delivered with minimal outsourcing and competitive CAC
- Local market traction: campaigns running successfully in at least 3 new countries
What We Offer
- Competitive salary and performance bonus
- The chance to build a modern growth engine with high autonomy
- Close collaboration with sales and leadership
- Modern SaaS tooling, including HubSpot, AI solutions and a supportive CRO
- A role with real visibility and measurable impact
If you're a growth-focused marketeer ready to take on this exciting challenge, we’d love to hear from you!
Apply now and help shape the future of our all-in-one hotel platform.
For further information about Seekda and Aspire Software, please visit our websites at www.seekda.com and www.aspiresoftware.com
We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.
