WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
About WPP Content Studio:
Our Content Studio is dedicated to producing automated, performance-driven creatives at scale. This means we don't just make ads; we engineer dynamic, intelligent content that learns, adapts, and is optimized for maximum impact. We move beyond traditional static campaigns to content that resonate with individual audiences.
Our capability is enabled by AI and Analytics. We harness AI to understand audience nuances, predict trends, and automate complex creative variations. Our integration with analytics ensures that every creative decision is data-informed, allowing us to continuously measure, learn, and refine for media effectiveness and performance.
Our team consists of talent across:
- Creative: Our designers and content creators push the boundaries of visual storytelling and compelling messaging, ensuring every asset is engaging and on-brand.
- Ad engineering: Our template designers build the messaging and data frameworks and pipelines that make dynamic, scalable creative possible.
- Innovation: We are always exploring new technologies, platforms, and methodologies to stay at the forefront of the dynamic creative space.
By seamlessly integrating art and science, the WPP Content Studio delivers:
- Relevance at scale: Tailored messages and visuals that speak directly to each consumer.
- Effectiveness: Automated production processes that drastically reduce time-to-market and cost.
- Performance: Creatives that are continuously optimized by data, driving higher engagement, conversions, and ROI for our clients.
About the Role:
We’re looking for a highly creative and versatile Digital Designer—someone who fluidly combines visual design, art direction, and motion editing. In this hybrid role, you won’t just execute—you’ll ideate, originate, and execute visual stories across static, dynamic and simple video formats.
From shaping the visual concept to editing short-form videos or animating stills, you know how to make content stand out, feel fresh, and drive performance across platforms. You have an eye for turning design into scalable, dynamic templates that power personalized advertising campaigns across a multitude of channels, including video, social media, and display. You will bridge the gap between creative vision and technical execution, ensuring our creative assets are not only visually impactful but also highly efficient and performance driven.
What You'll Do:
- Ideate and originate visual concepts for campaigns and always-on content
- Provide art direction across both static and dynamic assets, ensuring visual consistency, compliance of design to brand guidelines and storytelling impact
- Design and develop high-quality static assets (social posts, banners, display, videos, etc)
- Turn static assets into dynamic content using animation, movement, or transitions
- Perform basic video editing (e.g., edit downs, reshuffling, adding overlays, adapting master edits for different formats)
- Translate master creative into platform-specific content for social, digital, and paid environments
- Collaborate with writers and strategists to bring ideas to life
- Keep up with evolving visual trends and platform specs to ensure content is fresh, relevant, and optimized
- Proficiently use tools such as Adobe’s creative cloud (InDesign, Photoshop, PremierePro, among others) and other creative tools including AI
- Present to and collaborate with the rest of the content team and/or clients on improving the visual craft.
- Optimization & Iterate: Analyze performance data to identify opportunities for template optimization and iterate on designs to improve engagement and conversion rates.
Desired Skills & Experience:
- 3+ years of experience in digital design, with a strong portfolio showcasing dynamic creative work, particularly in template design.
- Proficiency in design software: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma/Sketch.
- A blend of both design and technical proficiency in order to take designs to finish product and ultimately to publication
- Business Japanese + proficient spoken/ written English
- Understanding of HTML5, CSS3, and JavaScript for building and manipulating dynamic ad units. Experience with JavaScript frameworks (e.g., GreenSock GSAP) for animation is a plus.
- Solid grasp of responsive design principles and cross-browser/device compatibility.
- Excellent visual design skills with a keen eye for detail, typography, color, and layout.
- Experience with motion graphics and animation principles for video and rich media.
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
- A portfolio demonstrating your ability to design and implement dynamic, scalable creative solutions.
Bonus Points If You Have:
- Experience with DCO platforms/tools (e.g., Google Web Designer, Celtra, Jivox, Ad-Lib.io, Smartly.io, Adobe Creative Cloud Express, or similar) is highly desirable.
- Familiarity with A/B testing methodologies for creative optimization.
- Experience working with product feeds (e.g., Google Merchant Center feeds).
- Understanding of ad serving technologies and common ad specifications (e.g., IAB standards, VAST/VPAID for video).
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
