The Director, Growth & Brand Media for Favor Delivery will lead the strategy, execution, and optimization of a full-funnel paid media program to drive acquisition, retention, and brand awareness, for our Customer, Runner, and Merchant audiences. Overseeing a team Growth and Brand paid media managers, this leader will manage investments across search, social, display, TV, audio, out-of-home, and other emerging channels, ensuring media dollars are deployed efficiently to maximize growth and brand impact. They will own the vision for an integrated media strategy, balancing performance-driven campaigns with brand-building efforts, while leveraging data, experimentation, and cross-functional collaboration to optimize reach, engagement, and ROI. This role requires a strategic thinker with deep expertise in paid media, a test-and-learn mindset, and a strong ability to navigate a fast-paced, high-growth environment. The Director, Growth & Brand Media will report to the Sr. Director of Growth & Lifecycle Marketing.
What You'll Do:
- Lead, develop and execute a strategic vision for Favor’s paid media program, ensuring a balanced approach between performance marketing and brand-building to drive sustainable growth.
- Own media planning and execution across search, social, display, TV, audio, out-of-home, and other emerging channels, optimizing for efficiency, scale, and impact.
- Manage, mentor, and grow a team of growth and performance marketers, fostering a culture of empowerment, innovation, collaboration, and continuous learning.
- Establish and maintain relationships with media agencies and vendors, ensuring best-in-class strategy, execution, and optimization of media investments.
- Strengthen collaboration with the in-house Brand and Creative team to continuously improve development of compelling, channel-optimized assets that enhance engagement and conversion.
- Work in partnership with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey.
- Partner with Marketing Operations, Product, and Engineering to define requirements for marketing technology and automation, ensuring the right tools and infrastructure are in place for scale.
- Work with Analytics to establish and refine media measurement frameworks, leveraging data to inform decision-making, optimize campaign performance, and prove impact on key business metrics.
- Own and optimize a large-scale media budget, ensuring efficient allocation across channels while testing new opportunities for growth.
- Continuously evaluate new media opportunities and industry trends, identifying ways to innovate and implementing to stay ahead of the competition.
Skills You Have:
- Bachelor’s degree; Masters degree is a plus.
- 10+ years of hands-on experience in growth marketing or media.
- 5+ years of people management experience.
- Deep experience managing Paid Search, Paid Social, Display, Mobile App User Acquisition, Retargeting, Influencer and Streaming and Offline Audio/Video, and OOH media channels and campaigns.
- Expert with Excel/Google Sheets and using data to draw insights that drive strategy.
- Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry.
- Deep understanding of attribution, tracking and measurement, incrementality, media mix modeling, etc.
- Ability to work and thrive in a fast-paced and high-pressure environment.
- Self-directed, proactive and able to define and execute projects independently.
- Excellent communication skills and ability to work effectively across departments and teams.
Who You Are:
- An understanding of the nuances of both the demand and supply side of the on-demand marketplace.
- A self-starter, who proactively identifies problems and gaps, and independently drives solutions forward.
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work.
Life at Favor
Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.
Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts!
Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.
