Program Manager, Branded Merchandise eCommerce Sales

Location Requirement:
This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, at one of the following BDA office locations:

• Atlanta, GA (ideal)

• Austin or Dallas, TX

• Troy, MI

• Indianapolis, IN

• Boca Raton, FL

To be considered, candidates must live within a reasonable commuting distance of one of these offices, as regular in-person collaboration is essential to this role.

Position Overview:

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (not a technical or IT-focused program management role).

A BDA Program Manager is responsible for building and executing marketing plans and growth strategies on assigned account(s). They support the company’s initiatives to deliver increased profitability, organic sales, exceptional customer experience and improvements in efficiency. Program Managers are experts on client contract specifics, monitoring for compliance while using data to make informed decisions as well as identify future opportunities. They will understand P&L and manage all business aspects on assigned account(s) including sales forecasting, budgeting, expense management, P&L analysis and reporting to clients on program(s) performance and added value.

The Program Manager will partner with cross-functional teams and develop seamless working relationships to ensure optimal alignment between internal teams and clients to best support their plans, provide unparalleled customer experience and maximize growth opportunities.

BDA’s ideal Program Manager is a proven leader with a passion and a solid understanding of managing ecommerce and retail programs as well as leading cross-functional teams. They will be a self-starter that leads by example and possess a high EQ. The Program Manager will be ambitious in nature, detail focused and eager to drive our clients’ business with solid planning and execution. Program Managers will display strong project management and organizational skills and have a proven ability to drive profitability, sell solutions and strategies to clients, and problem solve various situations.

Key Responsibilities:

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
• Other job duties and projects as assigned

Job Skills and Traits:

• Proven ability to sell solutions and strategies to multiple clients
• Proven ability to influence clients towards mutually beneficial solutions
• Solution oriented
• Strong project management skills
• Strong presentation skills
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
• Highly organized and detail oriented
• Understand and manage forecasting, budgets and P&L statements
• Clear and effective communication skills with both internal and external stakeholders
• Results focused – consistently achieves profitable sales goals
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications:

• Bachelor’s degree or equivalent combination of work and experience
• 2+ years’ experience working with accounts’ retail stores and ecommerce platforms to deliver profitable results
• 3+ years sales and/or account management experience
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Detail-oriented and analytical mindset with strong problem-solving skills.
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders
• Proficiency with MS Office suite including ability to create documents and spreadsheets utilizing MS office software and Smartsheet.
• Experience with change management

#LI-AH1
#LI-Onsite

We are pleased to share the base salary range for this position is $70,000 to $82,000 with additional bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.