Earn Growth Specialist (Marketing, BD & Ops)

Responsibilities

• Assist the team with daily marketing, BD, growth & product operations for Liquid Staking, On-Chain Yields & Simple Earn.
• Plan and manage campaign schedules, ensuring end-to-end execution.
• Explore marketing collaboration opportunities with external partners, KOLs, VIP, Local markets and other channels.
• Collaborate with large cross functional teams in order to maintain smooth product operation and growth plan execution.
• Monitor and evaluate the performance of marketing campaigns and product growth initiatives through data analysis.
• Managing end-to-end regional amplification, VIP Earn initiatives & protocol partnerships and growth pipelines.
• Be the DRP (Direct Responsible Person) or POC (Point of Contact) with ecosystem protocols and partners on growth initiatives and major partnership deals related to the Earn portfolio.
• Develop marketing & growth strategies with the team regularly to increase TVL for Liquid Staking, On-Chain Yields & Simple Earn.
• Help to monitor and resolve Liquid Staking, On-Chain Yields & Simple Earn issues by coordinating with internal and external stakeholders.
• Support growth initiatives by analyzing local market dynamics, monitoring competitors, and identifying opportunities to strengthen regional presence and maintain competitiveness.
• Ensure flawless execution and accountability on campaigns, growth initiatives, partnerships, and handovers - prioritizing execution discipline while valuing creativity.

Requirements

• Being a DeFi/Crypto/Web3 native with strong business acumen and a proactive habit of researching industry insights is very important for this role.
• 3-5 years of relevant experience in product growth, marketing, business development, or operations, within crypto, DeFi, or related sectors.
• Proven track record of independently executing campaigns and growth initiatives at a global & local level.
• Experience collaborating cross-functionally in large teams and managing partner relations is necessary.
• Have read and understood Binance’s Core Values.
• Exceptional attention to detail and accountability - mistakes and missed handovers have real business impact in this role.
• Openness to feedback and a strong willingness to continuously improve.
• Flawless execution and follow-through are fundamental—creative ideas are welcome but must be backed by consistent execution.
• Takes full ownership of tasks and outcomes, not just inputs. Self-learning personality and ability to work independently and resolve problems end to end as the DRP/POC.
• Ability to handle a fast-paced environment with changing requirements based on market and business needs – can-do mentality.
• Highly organized and comfortable working across time zones and managing multiple projects.
• Excellent logical thinking, communication and presentation skills.
• Detail-oriented, self-driven, and quick-learner.
• Strong passion and knowledge of crypto, DeFi and Web3 Products, platforms and ecosystems - familiar with the DeFi and Binance ecosystem is required.