Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
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Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.
We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.
We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.
Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values.
About the Role
Reporting to the VP, eCommerce & Digital Marketing (and partnering closely with Customer Care, Operations, Brand and Product), the eCommerce Manager is responsible for our DTC website performance and functionality, content and merchandising, and how it evolves over time. You’re equally comfortable supporting strategy for a best-in-class online shopping experience and rolling up your sleeves in Shopify to bring it to life.
This is our first dedicated eCommerce hire, making it a standout opportunity for someone excited to build, shape, and scale the function from the ground up. You thrive in fast-moving, entrepreneurial environments, bring a sharp merchandising eye, and are driven by turning great products and storytelling into real results—higher conversion, stronger product performance, and happier customers.
You love digging into data, experimenting and testing on-site, and working cross-functionally to continuously improve the experience. For you, the sweet spot is where brand, creativity, and commerce meet—and you know how to make that intersection perform.
The Opportunity
- Website Management & Merchandising
- Own the end-to-end performance and day-to-day management of the DTC & B2B websites.
- Lead site merchandising strategy and execution, including homepage, collection pages, PDPs, navigation, and onsite discovery.
- Manage the product catalog end-to-end: product setup, categorization, tagging, pricing, imagery, descriptions, and ongoing optimization.
- Own the eCommerce content calendar and briefing process, ensuring the right assets are available and deployed to support launches, promotions, and seasonal updates.
- Partner closely with Brand and Creative to translate campaigns and storytelling into high-performing onsite experiences.
- Own all product feeds that support eComm and marketing channels.
- Responsible for maintenance and optimization of app shopping platforms (ex. Shopapp, Tik Tok Shops, Meta Shops, etc.)
- Own content and product for future marketplaces such as Amazon.
- Manage eComm apps and vendors (ex. Reviews, loyalty, referral, etc.)
- Oversee & manage development sprint boards and developer output.
- Conversion Rate Optimization & UX/UI
- Own conversion rate optimization (CRO) and add-to-cart performance across the site.
- Plan and execute A/B tests across merchandising, content, UX/UI tools, and promotions.
- Leverage onsite tools (e.g., Nosto, Rebuy, reviews, referrals, loyalty) to improve discovery, personalization, and customer experience.
- Identify friction points in the shopping journey and drive continuous improvements to UX and functionality.
- Promotions, Launches & Site Initiatives
- Own site-level initiatives including product launches, promotions, gift-with-purchase programs, and seasonal campaigns.
- Ensure flawless execution of launches, including QA, timing, and cross-functional alignment.
- Coordinate with Operations and Customer Care to ensure promotions and site changes are operationally sound and well-supported.
- Analytics, Reporting & Insights
- Own onsite analytics and reporting using Shopify, GA4, Hotjar, and other tools.
- Monitor and report on key KPIs including conversion rate, average order value, units per transaction, product sell-through, and drop off journey.
- Analyze product and merchandising performance to generate insights and recommendations.
- Own reporting and insights for on-site initiatives such as loyalty, referral, and reviews.
- Share regular performance readouts with cross-functional partners to inform marketing, product, and operational decisions.
- SEO & Platform Enablement
- Support onsite SEO initiatives in partnership with cross functional partners.
- Maintain and optimize site content and structure to support organic growth and domain health.
- Work directly within Shopify CMS to execute updates, improvements, and enhancements.
- Coordinate development tickets, QA, and prioritization with internal teams or external partners as needed.
- This position is a new addition to the organization.
What You Bring to the Table
- 4+ years of hands-on eCommerce experience within a Direct-to-Consumer brand (B2B experience is a plus).
- Proven experience owning and managing a DTC website end-to-end.
- Strong product catalog management and site merchandising experience.
- Deep hands-on experience working within CMS (Shopify experience is a plus).
- Experience with onsite merchandising and personalization tools (e.g., Nosto, Rebuy or similar).
- Strong analytical skills with experience using GA4 and reporting on eCommerce performance.
- Experience planning and executing A/B tests and CRO initiatives.
- Experience supporting development sprint boards and overseeing developer output (including QA processes).
- Experience supporting onsite SEO initiatives.
- Experience with Amazon and other marketplaces is considered a plus.
- Familiarity with loyalty, referral, and reviews platforms.
- Experience working in a high-growth or early-stage brand environment.
- Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
The Interview Process
- Phone screen with Caitlin, Talent Advisor from Bloom
- Virtual interview with Missy (VP, eCommerce & Digital Marketing)
- Final in-person or virtual interview with Alexa (Founder & CEO)/Jona (COO)
- Reference checks
- Offer
Location & Working Hours
- This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
- At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.
Total Rewards
- Annual salary ranges from $90,000 - $110,000 CAD
- 15 days of vacation
- Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
- A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share
Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.
How We Hire
Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in. Huha is committed to developing an inclusive, barrier-free recruitment process and work environment.
Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email [email protected].
Our use of AI in hiring
We believe transparency matters, especially as technology evolves.
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
