About the role
We are seeking a Lifecycle Marketing Contractor to support day-to-day execution across email and SMS channels, working closely with a senior lifecycle strategist who provides high-level direction and testing strategy.
This role is execution-focused and designed for someone who can independently translate strategy into high-quality lifecycle work with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand why programs are being built, while owning execution, coordination, and quality control.
Time Commitment & Capacity Expectations
- 15–20 hours per week (approximately 3–4 hours per day)
- Requires consistent, reliable availability — not sporadic or ad hoc support
- Ability to maintain steady weekly output
- Opportunity for expanded scope over time based on performance and business needs
Ideal Background
Experience
- 3–6 years of experience in Lifecycle / CRM / Email & SMS marketing
- Strong preference for:
- Agency or in-house experience supporting DTC / eCommerce brands
- CPG experience is a plus
- Experience working with high-growth, retention- and subscription-driven brands
- Familiarity with common DTC lifecycle levers:
- AOV, LTV, segmentation, post-purchase flows, bundles, promotions
- Experience executing against strategy developed by a senior lifecycle lead
Tools & Platforms
Required
- Deep hands-on experience with Klaviyo (non-negotiable)
- Experience with SMS platforms such as Attentive or similar
Comfortable Working Across
- Campaigns
- Core flows:
- Welcome
- Post-purchase
- Abandonment
- Sale- and promo-related updates
- Lead capture pop-ups (e.g., Alia)
Bonus (Not Required)
- Familiarity with retention tools such as:
- LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms
