At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Constant Contact is seeking a visionary Director of Lifecycle Marketing to own and accelerate our customer journey strategy across a diverse product portfolio and global markets. This strategic role drives sustainable, exponential growth by leading data-driven, cross-channel lifecycle programs with a mandate for rigorous experimentation to maximize Customer Lifetime Value (CLV).

What You’ll Do:

Strategy Ownership: Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
Omnichannel Execution: Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
Nurture & Retention: Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.
Experimentation: Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV.
Cross-Functional Leadership: Serve as the strategic partner to Product, Data Science, and Sales teams to embed personalized marketing efforts into the core product experience.
Performance Accountability: Define and manage mission-critical KPIs (e.g., Conversion Rate, CAC, CLV, Churn) and present actionable insights to executive leadership.
Team Development: Recruit, mentor, and develop a high-performing team of lifecycle and growth marketers.

Who You Are:

Experience: 10+ years of progressive marketing experience, with a minimum of 5+ years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business.
Impactful Track Record: Demonstrated history of successfully building and scaling lifecycle programs that delivered significant, quantifiable growth in customer acquisition and retention.
Technical Expertise: Deep, hands-on expertise across omnichannel platforms (email, in-app, push, SMS), with a strong preference for experience integrating AI/ML tools and paid media.
MarTech Mastery: Expert-level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems.
Analytical Acumen: Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets and translate them into marketing strategies.
Leadership & Influence: Proven ability to influence and align senior cross-functional leaders toward a shared customer vision and drive collaborative execution.
Education: Bachelor's degree in a quantitative or business-related field required; MBA or Master's degree preferred.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$151,200—$189,000 USD

Why You’ll Love Us:

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Marketing Director, Customer Lifecycle

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