At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
Backcountry is seeking a highly motivated and talented individual to join our team as an A+ Content specialist. An A+ Content Specialist focuses on creating, optimizing, and managing enhanced brand content on Backcountry sites and Amazon to improve product listings, drive conversions, and ensure brand consistency.
This position will report into the A+ Content Manager.
What you get to do:
- Develop strategy and roll out plan for broad A+ content coverage across Backcountry sites and Amazon, create, edit, and maintain engaging product detail page A+ content modules, including consolidated product selling points, wireframe decision, graphics, comparison charts, rich media.
- Optimize all content for SEO to maximize visibility and convert more shoppers.
- Collaborate closely with designers to produce compelling product imagery and infographics for A+ content and stores.
- Ensure consistency with brand voice, messaging, and both Backcountry and Amazon guidelines across all product listings and stores.
- Manage projects from concept to go live, balancing multiple tasks and priorities in a fast-paced, digital retail environment.
- Perform keyword research and leverage third-party SEO tools to guide content strategy.
- Audit, analyze, and update content regularly to maintain high performance and compliance with Backcountry and Amazon standards.
- Utilize AI-powered marketing tools to automate campaign tasks, enable content generation at scale, and assist in performance analysis and strategy creation.
- Other duties as assigned.
What you bring:
- Excellent copywriting, editing, and proofreading abilities.
- Proficiency with Amazon Seller Central and A+ Content Manager tools.
- Strong organization and multitasking skills.
- Experience trialing AI tools to drive efficiency and company revenue.
- Understanding of e-commerce product content, SEO, and visual branding.
- Ability to work independently, collaborate well across teams, and handle client-facing communication
Preferred Qualifications:
- 2+ years in Amazon content management, copywriting, or e-commerce content creation.
- Familiarity with digital asset management systems and e-commerce platforms.
- Design and graphic editing experience is a plus for handling multimedia A+ modules.
What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits:Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies
Our interview process:
- 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
- 🧠 Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
- 💬 Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
- 📩 Step 4: Offer. We’ll move fast for the right candidate.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Washington state applicants only: If you believe that this job posting does not comply with applicable Washington state law, please notify us by sending an email to [email protected].
It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected]. 