At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
Backcountry is seeking a forward-thinking Graphic Designer who is passionate about the outdoors and the evolving landscape of design technology. This role is ideal for a creative professional who not only excels in traditional design but also leverages the latest AI tools—such as Midjourney, Google Veo, and similar platforms—to elevate visual storytelling and campaign execution. You will play a pivotal role in shaping the visual identity of Backcountry’s content across digital, print, and video, while pioneering the integration of AI as a core creative resource.
This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team. This position will report into the Design Manager.
What you get to do every day:
- Conceptualize and Execute Designs: Develop creative concepts and execute graphic designs for a variety of content, including digital campaigns, social media, video, print, and product branding.
- AI-Driven Design: Integrate AI tools (e.g., Midjourney, Google Veo, Adobe Firefly) into the design workflow to generate, iterate, and enhance visual assets, ensuring efficiency and innovation in creative output.
- Brand Consistency: Uphold and evolve Backcountry’s visual identity across all touchpoints, ensuring consistency and alignment with brand guidelines.
- Collaboration: Work closely with copywriters, producers, videographers, and marketing teams to deliver cohesive, high-impact campaigns.
- Content Adaptation: Repurpose and adapt creative assets for various platforms and formats, utilizing AI to streamline the process and maintain quality.
- Trend Monitoring: Stay current with design trends, AI advancements, and best practices, proactively introducing new techniques and tools to the team.
- Asset Management: Organize and maintain a library of design assets, including those generated or enhanced by AI platforms.
What you bring to the role:
- Experience & Education: 4+ years of professional experience in graphic design and a Bachelor’s degree in Graphic Design, Visual Communication, or related field, or equivalent professional experience.
- Design Proficiency: Advanced skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other industry-standard design tools
- AI Expertise: Demonstrated experience using AI design and video tools such as Midjourney, Google Veo, DALL·E, Adobe Firefly, or similar platforms for professional projects.
- Portfolio: Strong portfolio showcasing a range of design work, including projects where AI tools were used to ideate, generate, or enhance creative assets.
- Creative Problem-Solving: Ability to leverage AI for rapid prototyping, creative exploration, and efficient production of high-quality visuals.
- Communication: Excellent collaboration and communication skills; ability to present and explain design concepts, including the role of AI in the creative process.
- Time Management: Strong organizational skills and ability to manage multiple projects in a fast-paced, deadline-driven environment.
Preferred Qualifications:
- Experience in the outdoor, lifestyle, or e-commerce industry.
- Familiarity with video editing and motion graphics, especially using AI-powered tools.
- Passion for outdoor sports, adventure, and environmental sustainability.
Why AI matters at Backcountry:
- At Backcountry, we view AI as a creative partner—not a replacement for human ingenuity, but a catalyst for innovation and efficiency. The ideal candidate will champion the use of AI to push creative boundaries, streamline workflows, and deliver compelling, data-driven visual stories that resonate with our audience.
What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental
What our interview process looks like:
- 📞Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
- 🧠Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
- 💬Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
- 📩Step 4: Offer. We’ll move fast for the right candidate.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected]. 