About Us:
Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.
The Opportunity
We’re seeking a Senior Brand Strategy Manager to implement, refine, and grow Gametime’s brand platform and strategic execution. This role will translate business goals into compelling brand narratives, ensuring our marketing and creative output consistently ladder up to a cohesive strategy. You’ll partner closely with creative, media, performance, and product teams to ensure our brand is distinctive, emotionally resonant, and driving measurable impact across every stage of the funnel.
What Your Impact Will Be
- Lead Gametime’s brand strategy - evolving our positioning, audience insights, competitive differentiation, and messaging frameworks that guide all marketing and creative expression and build a deeper connection with fans.
- Develop cut through, insight-driven creative briefs, collaborating cross functionally and with brand partners to translate audience, cultural, and category insights into actionable, consumer-facing creative that enhances adoption, loyalty, and advocacy.
- Lead strategic brand planning for go-to-market initiatives, seasonal campaigns, and partnerships - ensuring consistent, compelling storytelling across paid and owned channels.
- Own the relationship with Gametime’s PR agency - setting strategy, shaping narratives, managing execution, and ensuring earned media aligns with broader brand messaging and priorities.
- Drive always-on brand expression by partnering with Organic Social, Content, CRM, Product, and Fan Happiness teams to ensure voice, tone, and visual identity remain consistent across all touchpoints.
- Create and maintain a unified brand architecture and serve as a brand steward, evolving and enforcing Gametime’s tone, design language, and purpose - building internal understanding and adoption through playbooks, toolkits, and workshops.
- Partner with Data to establish measurement frameworks that connect brand marketing activities to business outcomes - tracking funnel metrics, salience, perception, and long-term equity.
- Monitor cultural, audience, and competitive trends to identify opportunities for breakthrough storytelling and category differentiation.
- Define and lead brand planning processes and calendars working with Marketing Ops to align cross-functional teams around key initiatives, narratives, and campaign milestones.
What We’re Looking For
- 7+ years of experience in brand strategy, marketing, or communications, ideally within tech, mobile apps, or entertainment.
- Proven experience developing or evolving brand platforms and messaging frameworks.
- Strong understanding of consumer psychology, audience segmentation, and cultural trends.
- Demonstrated ability to connect brand storytelling to business metrics and performance outcomes.
- Exceptional writing and communication skills - able to articulate strategy clearly and inspire creative teams.
- Experience managing agencies, cross-functional, and external partners to deliver integrated brand campaigns.
- Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-moving environment.
- Comfort working with data-driven teams to link brand initiatives to measurable outcomes.
- A collaborative, curious, and culturally aware thinker who thrives on translating insight into breakthrough creative strategy.
Nice to Have
- Experience in live events, sports, or entertainment marketing.
- Familiarity with brand tracking, measurement tools, and consumer insights platforms.
- Background working with creative agencies or in-house brand studios.
Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
