As a Personalisation Lead (FTC), you will lead the development and optimisation of an audience strategy that drives customer engagement and loyalty. Working within our Digital Customer Engagement & Analytics team, you’ll turn data insights into actionable strategies that deliver relevance and conversion across Greene King’s brands.
Your role as Personalisation Lead…
- Develop and execute a best-in-class audience strategy as part of our customer growth engine programme.
- Translate customer behaviour insights into segmentation and personalisation frameworks that drive engagement.
- Partner with CRM, data science, and digital product teams to deliver personalised omni-channel experiences.
- Act as business lead for data transformation projects, ensuring data and technology enablement for customer engagement.
- Optimise measurement frameworks to demonstrate value and inform next best actions.
What you’ll bring…
- Proven experience in audience strategy, segmentation, and personalisation within a large-scale B2C/DTC environment.
- Strong knowledge of Customer Data Platforms and CRM tools (e.g., Treasure Data, Braze) and digital analytics (e.g., Power BI).
- Ability to simplify complex data into compelling stories that influence decision-making.
- Expertise in data governance, GDPR/PECR compliance, and managing large-scale data change projects.
- Excellent stakeholder management and communication skills, with a collaborative approach.
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
