The Senior Social Media Manager at BOAT International is responsible for developing, leading and executing the social media strategy across all brand channels of BOAT International Media including BOAT International and its sister publication, Dockwalk. This role ensures the delivery of high-quality editorial, audience growth, commercial campaigns and live event coverage across platforms.
- You will lead the brand’s social presence, collaborating across content, commercial, editorial and events teams, while steering data-led innovation and strategic growth.
- This is a hands-on role that requires creativity, leadership and operational excellence, ensuring BOAT International maintains its authority and visibility in the luxury superyacht sector.
- Own, develop and implement BOAT International’s social media strategy across Instagram, TikTok, LinkedIn, X, Facebook, Whatsapp, Threads and emerging platforms, making strategic adjustments based on performance insights.
- Create compelling content tailored to each platform, including static posts, carousels, Reels and Stories.
- Collaborate with editorial, print and commercial content teams to adapt and optimise content for social media, using analytics and performance data to inform strategic decisions and refine campaigns.
- Manage the content calendar and oversee the day-to-day representation of BOAT International across all social channels.
- Work with the commercial team to develop social media pitches for clients, execute campaigns and provide comprehensive client reporting.
- Plan and execute live editorial and event sponsorship coverage of major events, including the World Superyacht Awards, Superyacht Design Festival and international boat shows, ensuring smooth on-site operations.
- Use tagging, analytic and reporting tools to track performance, highlight successes and identify opportunities for growth.
- Monitor social media trends, share best practices and ensure the team stays updated on platform developments and opportunities.
- Oversee community management, including responding to comments and DMs, while maintaining the brand voice and protecting BOAT’s reputation.
- Mentor and manage BOAT’s social media manager, plus freelancers as required.
- Commission content and coordinate workflows with editorial, design, video and events teams.
- Oversee social media output for BOAT International’s podcast, with day-to-day organisation managed by the Social Media Manager, ensuring consistent promotion, quality and audience growth.
- Develop and maintain relationships with photographers, videographers and external content creators to secure high-quality visual assets for social media.
- Ensure all social content meets BOAT International’s premium editorial standards, maintaining quality, consistency and brand alignment across platforms.
- Extensive experience managing social media platforms at a senior level.
- Excellent organisational skills and forensic attention to detail.
- Ability to craft compelling social copy tuned to each platform.
- Video editing skills for social media.
- Strong analytical skills with the ability to interpret social media data and translate insights into strategy.
- Commercial awareness and experience in client-facing work, including attending and contributing to social media pitches.
- Experience in planning and executing live coverage for high-profile events.
- Strong willingness to learn about and engage with the superyacht and luxury industry, with the ability to travel internationally for events and live coverage.
- Creative thinker, proactive problem solver, and capable of leading cross-functional teams.
Desired skills
- Experience of luxury lifestyle arena and of covering live events is an advantage.
Why join BOAT International?
This role offers the chance to contribute to an industry-leading publication with a global reputation for excellence. You’ll work with a talented team in a collaborative and forward-thinking environment, shaping the narrative of one of the world’s most prestigious sectors.
If you’re ready to take your editorial career to new heights and create content that resonates with an elite and discerning audience, we’d love to hear from you.
Apply today and become a part of the BOAT International legacy.
Additional Information:
Boat International is an Informa Group Company. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Summary of employee benefits
- Annual leave - Full-time benefit is 33 days per year (25 days annual leave plus 8 bank holidays). The Company also offers up to an additional 3 days of paid time off during the Christmas office closure period. This applies to all staff employed during the closure period regardless of their start date or if notice has been given. These days do not form part of the annual leave entitlement.
- You will also receive your birthday off or the following day each year, provided it falls on a weekday.
- Long Service Award
- The holiday year after your 5th anniversary, you will be awarded one additional day of annual leave.
- Pension You will be auto-enrolled into the pension scheme provided you meet the criteria. Standard contributions are set at 4% but the Company matches employee contributions up to 5%.
- Death in Service Whilst an employee, cover for all staff (permanent and temporary) of two times annual salary.
- Maternity pays 12 weeks at 100% of basic pay followed by 27 weeks at Statutory Maternity Pay rate, provided at least one year service.
- Paternity pays 1 week at full pay, followed by a second week at Statutory Paternity Pay rate.
- Enhanced sick pay After probation, the company will pay up to two weeks full pay per year, increasing to five weeks based on the length of service.
- Cycle to Work -The Company operates a Cycle to Work scheme to enable you to enjoy tax free cycling.
- Refer a friend scheme We operate a refer a friend scheme where you are paid a £500 employee referral payment for successfully referring a friend or contact for employment with us. Payment is made upon successful completion of their probation.
- Love Wimbledon -Lots of discounts for shops, restaurants etc with a Love Wimbledon card.
- Summer Hours (Discretionary) Early finish at 3pm every Friday during July and August.
- Nuffield Health Gym Membership -Nuffield Health Gym across the road offers discounted membership rates for employees.
- Healthcare Cash Plan -The Company offers a health cash plan which helps with the costs of dental, physio, optical and other medical expenses. Please note that this is a taxable benefit.
- Season Ticket Loans -Employees can request an interest-free loan to purchase a Season Ticket to be repaid over 12 months.
- Whirlpool Appliance Discount Scheme -Employees benefit from our Whirlpool VIP discount scheme, under which you can enjoy savings of at least 20% on Whirlpool products, which includes Hotpoint and Indesit brands, plus free delivery. Products range from washing machines, refrigeration, cookers and dishwashers to Hotpoint’s Small Domestic Appliance range.
Please note that not all benefits are contractual and non-contractual benefits may change or cease at the company’s discretion.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
