We are seeking an experienced and creative Digital PR Specialist to join our growing marketing team. In this role, you will be responsible for ideating, executing, and promoting compelling digital PR campaigns that earn high-quality backlinks, brand mentions, and media coverage for our company and clients.
Key Responsibilities:
- Brainstorm newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities
- Develop digital PR strategies encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership
- Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists
- Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks
- Collaborate with internal teams such as SEO, content, and account management to align PR efforts with overall marketing goals
- Track, analyze and report on digital PR campaign performance metrics including links earned, reach, share of voice, and referral traffic
Requirements
- 3+ years of experience in digital PR, link building, and/or media relations roles
- Proven track record of ideating and executing creative, data-driven PR campaigns that earn links and coverage
- Strong news sense and understanding of what makes a story newsworthy and relevant to journalists
- Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials
- Proficiency with PR tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach
- Solid understanding of SEO fundamentals and how PR supports link acquisition efforts
- Ability to build relationships with journalists and adapt communication style across industries and personalities
- Comfortable working in a fast-paced environment and jumping on reactive PR opportunities as stories break
- Experience with data analysis and visualization is a plus
- BA/BS degree in PR, marketing, journalism or related field preferred
If you are a quick-thinking, data-savvy PR professional with a knack for turning ideas into link-worthy news stories, we'd love to hear from you. This role offers competitive compensation, benefits, and the opportunity to make a real impact at an innovative company. To apply, please send your resume, portfolio, and 2-3 digital PR campaign examples
