Role: Advertising Strategist
Schedule: 9AM-5PM Eastern Time Zone
Salary: Open to negotiation based on experience
The Advertising Strategist works under general supervision and follows company and department policies and procedures to oversee advertising strategies for clients. Responsibilities include analysis, interpretations, and strategies for advertising campaigns. Enhances digital strategy to maximize ROI, optimizes performance, and stays ahead of industry trends. Acts as a subject matter expert (SME) or Trainual content owner for one specialized department function.
Primary Responsibilities:
- Through the use of company and department practices and procedures, manages Amazon search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.
- Acts as a SME or Trainual content owner for one department-specific functions, develops reports, and provides guidance to peers
- Provides insightful analysis, interpretation, and actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance
- Engages in weekly department scrums and training sessions to deepen knowledge within the channel
- Develop new department training materials
- Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals
- Conducts in-depth market research and competitor analysis to inform campaign strategies
- Maintains frequent and excellent communication both on internal agency teams and externally with assigned clients
- Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes
- Discusses anomalies, possible causes, and provides solutions to the manager to ensure alignment with client and company requirements
- Establishes and maintains a collaborative relationships with internal teams and clients
- Maintains or exceeds department-established performance standards
- Other duties as assigned
