Lead, CRM & Retention Marketing
•Bjakcareer· 21h
📣 Marketing⏰ Full-time📈 Mid Level📍 Bandar Utama, Malaysia
21h ago
Leapsome·6 months ago
What is Leapsome?
Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.
Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.
Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.
It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work!
We’re looking for an entrepreneurial and creative individual to join us as our AI-enabled GTM Growth Specialist. You'll own the ideation, execution, and optimization of innovative, scalable campaigns that directly impact our pipeline and revenue goals. This role uniquely blends creativity, experimentation, technical curiosity, and analytical rigor—perfect for someone who enjoys autonomy, thrives on measurable results, and loves exploring cutting-edge tools.
You might have founded a startup, built impactful side projects, or demonstrated significant entrepreneurial initiative in previous roles. Your curiosity, adaptability, and ability to quickly master new technologies will enable your success.
Campaign Ideation & Execution – Design and launch multi-step campaigns targeting defined account segments. Creatively leverage channels like email, social, direct mail, and any additional innovative approaches you identify yourself.
Automation & Data Infrastructure – Build, manage, and optimize workflows that enrich and segment prospect data, trigger personalized outreach at scale, and integrate seamlessly with CRM and marketing platforms.
Testing & Optimization – Continuously run structured A/B tests on messaging, channels, cadence, and offers. Use performance insights to iterate rapidly and improve pipeline results.
Experimentation & Innovation – Continuously test new ideas, methods, and tools to reach prospects more effectively. You're encouraged to explore unconventional strategies and creative experiments.
Tech Evaluation & Adoption – Stay at the forefront of GTM and AI technologies (such as Clay, UserGems, HubSpot’s AI suite, Reachdesk), quickly identifying, evaluating, and adopting new tools that enhance campaign performance and scalability.
Reporting & Insights – Clearly measure and report the impact of your campaigns on pipeline generation, sales-accepted opportunities, and ROI. Provide actionable insights to sales and marketing teams.
We're open to all backgrounds—from recent graduates to former startup operators, consultants, or other experiences—provided you demonstrate curiosity, adaptability, and a passion for experimentation.
You've demonstrated your entrepreneurial and creative mindset through past roles, side projects, startups, or independent initiatives.
Entrepreneurial Mindset – You've started ideas from scratch, demonstrating ownership, autonomy, and comfort with accountability for outcomes.
Adaptable & Curious Generalist – You rapidly adopt and become proficient in new technologies and methodologies without unnecessary buzzwords. Practical learning and genuine curiosity define your approach.
Creative & Results-Oriented – You independently conceptualize engaging campaigns and relentlessly track, analyze, and optimize based on measurable pipeline impact.
Analytical & Structured Thinker – Comfortable translating ideas into documented, repeatable processes and making data-driven decisions.
Interested in HR Tech – While deep HR expertise isn't required, you're excited to quickly understand our persona, industry, and market dynamics.
Familiarity with AI-driven campaign personalization or automation tools is a bonus.
Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
Teammates: Join a diverse and international team of talented, smart, and kind people
Feedback and recognition: We value feedback exchange and celebrating successes — big and small
Hybrid model: Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany
Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform
Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome
Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription
Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness
Corporate Benefits: Get exclusive discounts and deals from our partners.
Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000
Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights
Competitive pay and pre-IPO equity package
Leapsome’s values
We stay true to our values in everything we do at Leapsome.
Seek impact — What brought us together is the desire to make work fulfilling for everyone. We’re like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.
Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.
Challenge the status quo — We regularly challenge ourselves. We don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
Take ownership & pursue excellence — We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations as we strive for excellence.
Be honest & transparent — We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.
Be kind & humble — We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our own ego.
Excited to be part of Leapsome? 😊
Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙
A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?
We look forward to getting to know you!
You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu✨✨✨
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Help us make work fulfilling for everyone!
At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.
Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive.
Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!
