Nasoftis Hiring for Makaseb, A specialized E-commerce and Digital Marketing company serving the Gulf markets.
We are looking for a Senior Performance & Growth Marketer who has strong, hands-on experience in Mobile App marketing across iOS and Android platforms.
Job Responsibilities:
- Own and scale the full mobile growth funnel: Acquisition, Activation, Engagement, Retention, and Monetization.
- Plan, execute, and optimize mobile app install & conversion campaigns across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads).
- Optimize key performance metrics: CPI, CPA, ROAS, LTV, Retention.
- Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles.
- Analyze in-app user behavior and translate insights into data-driven growth initiatives.
- Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable).
- Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU.
- Manage re-engagement and win-back campaigns while reducing churn.
- Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4.
- Build dashboards and reports to track funnel performance, cohort analysis, and LTV vs CAC.
- Optimize App Store & Google Play presence (ASO) and run A/B tests.
- Collaborate closely with Product, UI/UX, Engineering, and Creative teams to drive growth experiments.
- Manage budgets efficiently and maximize ROI.
Requirements
Must-Have
- Bachelor's degree in marketing or related field.
- 5+ years of experience in Mobile App Growth & Performance Marketing.
- Strong understanding of growth funnels, user behavior, and mobile analytics.
- Proven experience in scaling mobile apps and improving CPI & LTV.
- Highly data-driven with strong analytical and decision-making skills.
Nice to Have
- Experience with subscription-based or e-commerce apps.
- Knowledge of Product-Led Growth (PLG).
- Experience mentoring or leading growth teams.
Benefits
Working Conditions & Benefits:
- Working days: 5 days (From Sunday to Thursday).
- Working Hours: 9 hours (From 9:00am to 6:00pm).
- Health, and social insurance.
- Learning & Development Plan.
- Career Path.
- GYM Subscription discount.
