Job Title: Paid Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role:
We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.
This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.
Responsibilities:
Strategy & Planning:
- Develop and execute comprehensive paid advertising strategies aligned with business goals.
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Research and define audience segments, keywords, and targeting opportunities.
- Work closely with marketing leadership to forecast budgets and performance expectations.
Campaign Management & Optimization:
- Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
- Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
- Implement A/B testing and conversion rate optimization tactics to improve results.
- Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
Collaboration & Coordination:
- Partner with content, design, and analytics teams to ensure cohesive campaigns.
- Align paid media efforts with broader marketing and brand initiatives.
- Manage relationships with platform representatives and stay updated on new advertising features.
Analytics & Reporting:
- Track and analyze campaign performance, identifying trends and areas for improvement.
- Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.
- Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.
What Makes You a Perfect Fit:
- You’re a performance-focused marketer who thrives on measurable results.
- You combine creativity with a data-driven mindset.
- You stay ahead of digital ad trends, platform updates, and best practices.
- You enjoy experimenting, testing, and optimizing to improve ROI.
- You communicate insights clearly and collaborate effectively with teams.
Required Experience & Skills (Minimum):
- Proven experience managing paid ad campaigns across Google Ads and Meta platforms.
- Strong understanding of PPC metrics, attribution models, and conversion tracking.
- Hands-on experience with Google Analytics, Tag Manager, and reporting tools.
- Ability to analyze data, identify insights, and make performance-driven decisions.
- Excellent communication, organization, and project management skills.
Ideal Experience & Skills:
- Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads.
- Familiarity with automation tools, scripts, and dynamic targeting campaigns.
- Understanding of landing page optimization and funnel strategy.
- Experience managing ad spend budgets of varying sizes efficiently.
- Knowledge of performance tracking, remarketing, and multi-touch attribution.
What Does a Typical Day Look Like?
A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:
- Review campaign performance metrics and adjust bids, budgets, and targeting.
- Launch and test new ad creatives or copy variations.
- Collaborate with content and design teams on upcoming campaigns.
- Analyze performance data to identify optimization opportunities.
- Prepare weekly insights reports and present recommendations to leadership.
In short: you’ll be the driving force behind paid acquisition performance and ROI growth.
Key Metrics for Success (KPIs):
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL) / Cost per Acquisition (CPA)
- Click-Through Rate (CTR) and Conversion Rate
- Ad Spend Efficiency and Budget Utilization
- Overall Campaign ROI and Growth over Time
Interview Process:
- Application Review – Assessment of experience and alignment with role requirements.
- Initial Interview – Discussion of background, advertising expertise, and platform knowledge.
- Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.
- Final Interview – Discussion with leadership to assess strategic fit and collaboration style.
- Offer & Background Verification
