Job Title: Sales Development Representative (SDR) / Senior SDR / Outbound Outreach Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (aligned with prospect time zones and outreach cadences)
About the Role:
Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception.
Responsibilities:
Prospecting & Research:
- Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists.
- Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case.
Outbound Outreach:
- Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages.
- Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo.
- Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks.
Campaign Management:
- Build and test multi-step cadences (5–10 touchpoints over 10–15 days).
- A/B test subject lines, CTAs, and call scripts for effectiveness.
- Track and optimize reply rates, conversion rates, and booked meetings.
CRM & Data Management:
- Log all activities in Salesforce, HubSpot, or Zoho.
- Update lead and account records with accurate notes, stages, and outcomes.
- Maintain pipeline hygiene by closing out stale leads and refreshing lists.
Collaboration:
- Work with Account Executives to hand off qualified opportunities.
- Align with marketing on lead quality, messaging, and campaign feedback.
- Share insights from conversations to inform product and market strategy.
What Makes You a Perfect Fit:
- Resilient and motivated by goals and KPIs.
- Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn.
- Curious researcher who tailors outreach based on industry and persona.
- Process-driven yet adaptable — able to test, learn, and iterate quickly.
Required Experience & Skills (Minimum):
- 1–2 years in SDR, BDR, or outbound lead generation roles.
- Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo).
- Experience making cold calls and managing outbound campaigns.
- Familiarity with CRM systems (Salesforce, HubSpot, Zoho).
Ideal Experience & Skills:
- 2–4 years outbound SDR experience with consistent quota attainment.
- Knowledge of B2B SaaS, marketing services, or professional services sales cycles.
- Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler).
- Experience generating pipeline for enterprise or mid-market accounts.
What Does a Typical Day Look Like?
An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will:
- Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach.
- Launch multi-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn.
- Personalize messaging based on prospect industry, pain points, and persona.
- Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings.
- Update CRM records to keep data clean and opportunities moving through the funnel.
- Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth.
In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue.
Key Metrics for Success (KPIs):
- 60–100 outbound touchpoints daily (email, phone, LinkedIn).
- 15–20 meaningful conversations per week.
- 8–12 qualified meetings booked per month (or target set by client).
- CRM hygiene: 100% of activities logged accurately.
- Consistent improvement in conversion metrics (open/reply rates, SQL conversion).
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Practical Task (e.g., draft a 3-step outbound email sequence for a sample persona)
- Client Interview
- Offer & Background Verification
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