The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.
Responsibilities
Implement lifecycle campaigns for acquisition, retention, and engagement.
Implement messages and creatives in our CRM, in partnership with brand teams.
Implement rapid testing to determine optimal campaigns to drive business goals.
Implement A/B testing for campaigns, including analysis of results and performance.
Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.
Qualifications
Bachelor's degree or studying in a field related to data analysis.
2+ years of experience running effective campaigns in a start up or high growth environment.
Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.
Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.
Benefits
100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
Life insurance.
Phone finance, Headphone, home office equipment and wellnes perks.
