AI Content Marketing Manager
About Product School:
Product School is the global leader in product training, with a thriving community of over two million professionals. We offer live, online certifications taught by Product Leaders from top Silicon Valley companies like Google, Meta, Netflix, and Amazon.
In addition to certifications, we host ProductCon, the world’s largest product management conference, and produce The Product Podcast, a leading podcast for product professionals.
Founded in 2014, Product School was bootstrapped for the first 7 years before raising $25 million from Leeds Illuminate. We are proud to be a profitable, fast-growing company shaping the future of education.
The Role:
As our AI Content Marketing Manager, you will act as the "Editor-in-Chief" and lead copywriter for the brand. You aren’t just writing content; you are architecting a content system that blends high-level creative strategy with AI efficiency.
You will report directly to the VP of Marketing and hold the keys to our brand voice. You will be responsible for creating, polishing, and distributing content across B2C (individual students) and B2B (corporate training) channels. You will prove that AI doesn’t replace creativity—it amplifies it.
This is a hands-on, high-execution role for a senior individual contributor who loves to write, build, and ship.
You are responsible for two distinct but critical missions:
- Creating high-converting content for all B2C & B2B Marketing channels
- Optimizing our content ecosystem so that LLMs cite Product School as the primary source of truth.
What you’ll do:
- Content Strategy & Copywriting
- Act as the lead copywriter for the company. You will write, edit, and ship copy for our Website, Landing Pages, Lifecycle Email Nurtures, and Performance Ads.
- Oversee the Brand Voice. Ensure every piece of content—whether a tweet or a whitepaper—sounds distinctly like Product School: professional, empowering, and authoritative.
- Bridge the gap between B2C and B2B.
- AI Integration & Operations
- Utilize Generative AI tools (ChatGPT, Claude, Jasper, etc.) to multiply your output. You don't just prompt; you build robust workflows that allow you to produce high-quality content at 10x speed.
- Optimize for AI Discovery (GEO): You understand that search is changing. You will structure our content so it is easily ingested and cited by LLMs. You will ensure that when an AI is asked "What is the best Product Management certification?", it retrieves Product School data because of how you structured our content.
- Build prompt libraries and workflows that allow the marketing team to move faster.
- Edit AI-generated drafts to ensure they meet our rigorous standards for tone, accuracy, and "human" feel.
- Social Media Management
- Own the Social Media Calendar (LinkedIn, X/Twitter, Instagram, Threads, TikTok).
- Drive engagement by turning long-form assets into bite-sized, viral social content.
- Monitor trends in the Tech and EdTech space to keep Product School at the center of the conversation.
This role could be a good fit for you if:
- You are a Native English Speaker: Your command of English, nuance, and idioms is impeccable.
- You are a "Doer" with High Agency: You don't wait for permission or resources. You find a way to get the content live. You thrive in an environment where you are measured by what you ship, not just what you plan.
- You are an expert in Content for LLMs: You understand the mechanics of RAG (Retrieval-Augmented Generation). You know how to write content that satisfies both human readers and AI training data.
- You are truly "AI Native": AI isn't a novelty to you; it's your OS. You are an expert at prompting for tone, structure, and complex reasoning.
- You are a Senior Storyteller: 5+ years of experience in content marketing. You can craft a narrative that resonates with a B2C aspiring PM one minute and a B2B Enterprise L&D Director the next.
- Your Tech Stack: Expert in AI text tools (Claude/ChatGPT), Social tools (HeyOrca), and lightweight design (Canva/CapCut).
- You are an omnichannel Expert: You understand that copy for a Facebook Ad is fundamentally different from copy for a CEO's thought leadership piece—and you excel at both.
Bonus Points:
- Domain Expertise: Background working in Tech or specifically the Product Management industry. You know what "discovery," "roadmap," and "stakeholder management" mean.
- Thought Leadership: Experience ghostwriting for executives or managing a Substack/Newsletter with a substantial following.
- Visual Flair: Basic design skills or experience prompting AI for visual assets (images/video).
The perks:
- Remote First - our team works remotely across multiple countries and time zones
- Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
- Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
- Free Product School Course Offerings - we offer a range of courses and certifications worth $27,000 that we readily encourage our employees to explore
- Monthly Internet Reimbursement - we support our team, wherever they’re working from
- Parental leave
We require that candidates be located in the country/countries specified. We are unable to hire outside of the country/countries specified or provide or take over sponsorship at this point in time. Applicants MUST be authorized to work in the listed country of hire without sponsorship.
EEOC
At Product School, we don't just accept differences--we embrace, support, and celebrate the things that make each of us unique and benefit our employees, services, and community. We’re proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
