Marketing Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a science-backed eCommerce wellness brand with a strong emphasis on education, credibility, and long-term brand trust. The team includes a Creative Director and Graphic Designer, but is currently missing a dedicated marketing owner to coordinate execution, manage external partners, and provide clear visibility into performance. As the business scales, leadership is seeking a hands-on marketing manager to bring structure, alignment, and accountability across channels.

Location

Fully-Remote | 8:30 AM - 5 PM PST

Role Overview

The Marketing Coordinator will serve as the central point of ownership for marketing execution and coordination across the organization. This role is responsible for translating high-level business goals into clear marketing initiatives, managing vendors and workflows, and ensuring performance is tracked and communicated effectively.

This is a hands-on, execution-focused role for someone who thrives in organization, cross-functional collaboration, and accountability. The Marketing Manager will work closely with leadership, creative, and specialized marketing partners to ensure marketing efforts are cohesive, aligned, and results-driven.

Key Responsibilities

Marketing Strategy Execution & Alignment

• Translate business objectives into clear, actionable marketing priorities across organic, paid, email, SEO, and partnership initiatives

• Ensure messaging, timing, and channel execution are aligned across teams to avoid siloed efforts

• Maintain consistency in brand positioning by reinforcing the brand’s science-based, educational approach across all marketing touchpoints

• Partner closely with the Creative Director to brief creative, set priorities, and ensure execution aligns with broader marketing goals

Affiliate & Social Partnership Management

• Own and manage the affiliate program, including partner identification, onboarding, content coordination, and performance tracking

• Identify and develop social-first partnership opportunities with creators, affiliates, and brand-aligned collaborators on TikTok and Instagram

• Ensure affiliate and partnership content aligns with campaign objectives, brand standards, and compliance requirements

Vendor & Channel Oversight

• Act as the primary point of contact for external partners and agencies (e.g., paid media, SEO)

• Set clear expectations around scope, timelines, deliverables, and success metrics

• Own project management workflows in Zoho, including timelines, task tracking, and cross-team coordination

• Regularly review performance and recommend improvements to efficiency and ROI

Performance Tracking & Reporting

• Own marketing reporting across channels, providing leadership with clear and actionable performance visibility

• Analyze results to identify trends, gaps, and optimization opportunities

• Collaborate closely with the Email & CRM Specialist to align lifecycle data, attribution, and insights

Cross-Functional Collaboration

• Work closely with the Creative Director and Graphic Designer to ensure creative assets support campaign objectives

• Develop and submit clear briefs to creative and copy teams, including objectives, timelines, and deliverables

• Provide direction and prioritization to content creators and contractors

• Improve team cohesion through organized workflows, communication norms, and accountability

• Use Ninety (90) to manage weekly meetings, to-dos, and quarterly priorities

Qualifications

Experience

• 3–4+ years of hands-on experience managing multi-channel marketing initiatives from planning through execution

• Experience working with eCommerce, health, wellness, or education-driven brands strongly preferred

• Experience working with Zoho, HubSpot, Salesforce, or any other CRM.

Skills

• Strong organizational and project management skills

• Comfort managing both internal stakeholders and external vendors

• Ability to interpret performance data and translate insights into action

Mindset & Attributes

• Ownership-driven with a strong bias toward execution

• Proactive problem solver who brings structure to fast-moving environments

• Comfortable working autonomously while collaborating cross-functionally

What Success Looks Like

• Marketing initiatives are clearly prioritized, organized, and executed on schedule

• Leadership has consistent visibility into marketing performance and ROI

• Vendors and internal teams are aligned and accountable

• Reduced friction and inefficiency across marketing operations

Opportunity

This role offers the opportunity to play a pivotal role in strengthening marketing operations, improving performance visibility, and helping build a scalable, well-aligned marketing function within a growing, mission-driven wellness brand.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets