Performance Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

About Scale Army

Scale Army is a fast-moving recruiting agency that wins by speed, volume, and quality of candidate flow. Our recruiters move fast — and you keep them supplied with a nonstop pipeline of qualified candidates. You are the growth engine behind the whole operation.

About the Role

We’re looking for a Performance Marketing Manager to own candidate acquisition end to end.

This is a player–coach role. You will personally run and scale paid acquisition while managing and directing a small content team that supports candidate attraction. You own the function, the funnel, and the results.

You should be deeply hands-on, highly analytical, and comfortable making fast decisions that directly impact recruiter output and revenue.

What You’ll Own

Paid Acquisition (Core Focus — ~70–80%)

• Run and scale paid campaigns across Meta and LinkedIn

• Own CPL, CPA, CTR, and full-funnel conversion rates

• Build and optimize landing pages and candidate funnels

• Run continuous A/B tests across audiences, creatives, and copy

• Set up and maintain tracking and conversion events (with support)

• Report weekly on performance, insights, and next actions

• Keep candidate flow consistent, predictable, and scalable
  

Content Team Management & Function Leadership (~20–30%)

You manage the candidate acquisition function and the content contributors supporting it.

• Manage and direct 2 content coordinators focused on candidate-facing content

• Set priorities, briefs, formats, and messaging based on funnel needs

• Review, approve, and iterate on creatives before launch

• Provide clear feedback and direction based on performance data

• Ensure brand consistency across all candidate touchpoints

• Decide which paid channels and creative angles to double down on

• Manage a monthly ad budget and make tradeoff decisions

• Partner closely with Talent Acquisition to align funnel volume with recruiter capacity
  

Your North Star

• Recruiters should never run dry

• Funnels should always be converting

• CPL should always be trending down

• Content output, creative quality, and paid performance all roll up to you

You’re a Great Fit If You:

• Have 3+ years of hands-on paid campaign management experience

• Live inside ad dashboards and performance reports

• Think in experiments, not opinions

• Know how to diagnose funnel issues and fix them fast

• Have experience running Meta and LinkedIn campaigns

• Can work fast, independently, and with high ownership

• Know how to manage creatives and people without becoming a bottleneck

• Want to own a function, not just execute tasks
  

Why This Role Is High Impact

You are the single person responsible for keeping candidate flow alive.
Your work directly impacts recruiter productivity and company revenue.
If you like roles where your impact is visible, measurable, and mission-critical, you’ll thrive here!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets