Sales Operations Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a highly autonomous, technically strong Sales Operations Specialist to manage and enforce Zoho CRM systems. They operate within a sales-driven environment that requires strong process discipline, automation ownership, and clear reporting. The role supports SDR and AE productivity by reducing manual work, maintaining CRM hygiene, and ensuring sales workflows run efficiently and consistently.

Location

Fully remote | 9 AM – 5 PM CST

Role Overview

The Sales Operations Specialist will manage and optimize Zoho CRM to support sales process automation, workflow enforcement, and performance reporting. This is a technical and operational role, not sales or marketing, and is responsible for maintaining CRM structure, building automations, monitoring sales adherence to activity targets, and implementing scalable solutions to operational gaps.

Key Responsibilities

Workflow Enforcement & Reporting

• Track and report adherence to activity targets such as 50 calls per day.

• Ensure timely lead follow-up and compliance with CRM protocols.

• Identify, flag, and communicate non-compliance to relevant staff.

Zoho CRM Management & Automation

• Maintain and optimize Zoho CRM structure, modules, permissions, and automations including Blueprints and Workflows.

• Build nurturing automations for sales-owned leads (no marketing automations).

• Assign leads to the correct sales staff and ensure proper entry into sales cadences and automations.

Lead Management & Nurturing

• Oversee the full lead life cycle to support pipeline growth.

• Build, assign, and monitor nurturing campaigns for leads passed from sales reps.

• Audit unworked and aged leads and enforce structured routing and follow-up.

Sales Reporting & Dashboards

• Build Zoho dashboards for sales KPIs including speed-to-lead, activity-to-meeting conversion, stage aging, funnel hygiene, and SLA adherence.

• Deliver regular reports to sales leadership.

• Make data-driven recommendations to improve sales processes.

Training & Ramp-Up

• Coordinate onboarding and initial training with internal staff.

• Achieve full process ownership by the end of the first 90 days (3-month ramp-up).

What Success Looks Like

• Consistent achievement of sales activity targets.

• High SLA adherence with timely lead follow-up.

• Reduction of unworked and aged leads.

• Increased meetings booked per rep through stronger automation and workflows.

• Clean, accurate, and up-to-date CRM pipeline.

Qualifications

Experience

• 2–5 years of hands-on CRM administration, preferably Zoho.

• Experience supporting a sales organization (not marketing operations).

• Proven success building workflow automations in Zoho CRM or similar systems.

Skills

• Excellent communication and reporting abilities.

• Proactive and assertive, comfortable enforcing processes and rules.

• High English fluency with strong written and verbal cross-functional communication.

• Self-starter with strong problem-solving capabilities.

Opportunity

This role offers the chance to take full ownership of Zoho CRM operations in a sales-driven environment, directly impacting productivity, process efficiency, and pipeline quality. It is ideal for someone assertive, technical, and highly independent who thrives in operational responsibilities and process enforcement.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets