Scale Army CareersΒ·about 3 hours ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the clientβs time zone.
Our client is a boutique social media agency focused on building high-touch, community-driven social media presences for premium consumer brands. With a strong emphasis on beauty, skincare, and lifestyle companies, they partner closely with brands to ensure cultural fluency, brand integrity, and deep alignment with U.S. audiences. Social media is treated as a core brand touchpoint rather than a surface-level marketing channel.
Location
Fully remote | 9 AM - 5 PM EST
Role Overview
The Social Media Manager will own the day-to-day execution and community presence across client social media accounts. This role balances content execution, audience engagement, and cultural awareness, representing brands publicly while ensuring every interaction aligns with brand voice, U.S. cultural expectations, and platform best practices.
Key Responsibilities
Manage and publish content across core social platforms, including Instagram, TikTok, Facebook, and other relevant channels
Execute content calendars consistently while adapting to trends, launches, and performance insights
Optimize captions, hashtags, formatting, and posting cadence for each platform
Maintain strict alignment with brand voice, tone, and visual standards across all social activity
Collaborate with internal teams, creators, or external partners to support content production and execution
Edit and refine captions and content messaging to ensure clarity, cultural relevance, and brand consistency
Identify opportunities to improve performance through timing, formatting, and creative adjustments
Stay informed on platform trends and audience behavior to improve content execution
Manage comments and direct messages with professionalism, empathy, and cultural awareness
Engage audiences in ways that strengthen brand trust and foster meaningful community interaction
Handle high volumes of engagement while maintaining quality, tone, and responsiveness
Escalate sensitive issues or feedback appropriately to protect brand reputation
Monitor engagement, reach, audience growth, and content performance metrics
Provide clear summaries of performance trends and actionable insights
Use data to inform future content decisions and execution strategies
Qualifications
2β3+ years of hands-on experience managing social media for consumer-facing brands
Prior experience in beauty, skincare, wellness, or lifestyle industries strongly preferred
Proven experience managing both content execution and community engagement
Native-level American English proficiency, written and verbal
Strong understanding of U.S. culture, internet language, and social media etiquette
Deep familiarity with Instagram and TikTok best practices, trends, and content formats
Highly organized with strong attention to detail
Ability to manage multiple accounts or content streams
Comfortable working independently while collaborating with a distributed team
Strong judgment when interacting publicly on behalf of a brand
Proactive, accountable, and comfortable operating in fast-paced, client-facing environments
What Success Looks Like
Social media channels are consistently on-brand, culturally fluent, and thoughtfully executed
Community engagement is handled with care, professionalism, and nuance
Content calendars are executed smoothly with minimal oversight
Performance insights are used to improve engagement and content effectiveness
Clients trust this role to represent their brand publicly
Opportunity
This role offers the opportunity to work closely with premium consumer brands where social media plays a critical role in brand perception and growth. The Social Media Manager will be trusted with meaningful responsibility, long-term ownership, and direct impact on the success and reputation of high-visibility brands.
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