Social Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a boutique social media agency focused on building high-touch, community-driven social media presences for premium consumer brands. With a strong emphasis on beauty, skincare, and lifestyle companies, they partner closely with brands to ensure cultural fluency, brand integrity, and deep alignment with U.S. audiences. Social media is treated as a core brand touchpoint rather than a surface-level marketing channel.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Social Media Manager will own the day-to-day execution and community presence across client social media accounts. This role balances content execution, audience engagement, and cultural awareness, representing brands publicly while ensuring every interaction aligns with brand voice, U.S. cultural expectations, and platform best practices.

Key Responsibilities

Social Media Execution & Management

• Manage and publish content across core social platforms, including Instagram, TikTok, Facebook, and other relevant channels

• Execute content calendars consistently while adapting to trends, launches, and performance insights

• Optimize captions, hashtags, formatting, and posting cadence for each platform

• Maintain strict alignment with brand voice, tone, and visual standards across all social activity

Content Collaboration & Optimization

• Collaborate with internal teams, creators, or external partners to support content production and execution

• Edit and refine captions and content messaging to ensure clarity, cultural relevance, and brand consistency

• Identify opportunities to improve performance through timing, formatting, and creative adjustments

• Stay informed on platform trends and audience behavior to improve content execution

Community Management & Brand Representation

• Manage comments and direct messages with professionalism, empathy, and cultural awareness

• Engage audiences in ways that strengthen brand trust and foster meaningful community interaction

• Handle high volumes of engagement while maintaining quality, tone, and responsiveness

• Escalate sensitive issues or feedback appropriately to protect brand reputation

Performance Tracking & Reporting

• Monitor engagement, reach, audience growth, and content performance metrics

• Provide clear summaries of performance trends and actionable insights

• Use data to inform future content decisions and execution strategies

Qualifications

Experience

• 2–3+ years of hands-on experience managing social media for consumer-facing brands

• Prior experience in beauty, skincare, wellness, or lifestyle industries strongly preferred

• Proven experience managing both content execution and community engagement

Skills

• Native-level American English proficiency, written and verbal

• Strong understanding of U.S. culture, internet language, and social media etiquette

• Deep familiarity with Instagram and TikTok best practices, trends, and content formats

• Highly organized with strong attention to detail

• Ability to manage multiple accounts or content streams

• Comfortable working independently while collaborating with a distributed team

• Strong judgment when interacting publicly on behalf of a brand

• Proactive, accountable, and comfortable operating in fast-paced, client-facing environments

What Success Looks Like

• Social media channels are consistently on-brand, culturally fluent, and thoughtfully executed

• Community engagement is handled with care, professionalism, and nuance

• Content calendars are executed smoothly with minimal oversight

• Performance insights are used to improve engagement and content effectiveness

• Clients trust this role to represent their brand publicly

Opportunity

This role offers the opportunity to work closely with premium consumer brands where social media plays a critical role in brand perception and growth. The Social Media Manager will be trusted with meaningful responsibility, long-term ownership, and direct impact on the success and reputation of high-visibility brands.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets