Own and manage the marketing CRM as the single source of truth for leads, accounts, and opportunities.
Ensure data integrity, hygiene, and governance across all marketing and sales systems.
Design and optimize CRM workflows supporting ABM, lead scoring, automation, and sales handoff.
Build unified marketing performance dashboards tracking demand, and Marketing KPIs.
Measure and report on pipeline health, MQA rate, CAC/MQA, and campaign ROI monthly and quarterly.
Generate actionable insights and forecasts to guide marketing strategy, budgeting, and territory planning.
Integrate data from CRM, automation, and digital channels into a single intelligence layer.
Partner with Sales, Finance, and Operations to align attribution models, KPIs, and reporting standards.
Lead CRM integration and data alignment during the website revamp and digital platform updates.
Deliver executive dashboards and insight reports for leadership and board decision-making.
Requirements
Bachelor’s degree in Marketing, Business Analytics, Data Science or related field
5-7 relevant years of experience in CRM & Data Management – Proven expertise in Microsoft Dynamics 365 (or equivalent) to manage, integrate, and govern marketing and sales data with high accuracy.
Campaign Automation – Hands-on experience designing, executing, and optimizing multi-channel automated campaigns with lead scoring, nurturing, and performance tracking.
Analytics & Insights – Strong analytical skills to build dashboards (Power BI / Looker Studio), track KPIs (MQA rate, CAC, ROI), and translate data into strategic recommendations.
Data Integration & Intelligence – Ability to connect CRM, automation, and digital platforms into a unified marketing intelligence system for full-funnel visibility.
Cross-Functional Collaboration – Skilled at aligning with Sales, Finance, and Operations to improve attribution, reporting, and pipeline forecasting.
Continuous Optimization & Governance – Passion for improving data quality, automation efficiency, and campaign effectiveness through structured testing and insight-driven decision making.
