Performance Marketing Manager

About Us

Nexford University is a global online university committed to expanding social and economic mobility by making high-quality, affordable, and career-ready education accessible worldwide. Our programs are designed to equip learners with relevant, in-demand skills through a flexible, competency-based learning model.

By combining academic rigor with practical, workplace-aligned education, we prepare students for success in today’s global workforce—regardless of location. Our community is built around lifelong learning, adaptability, and empowering individuals to achieve their professional aspirations.

About the Role

We’re looking for a Performance Marketing Manager to help drive qualified applicants efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role.

You’ll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google, while also helping us test and scale emerging platforms like TikTok, Reddit, Quora, and Taboola.

You’ll work closely with our colleagues in performance marketing, creative, and marketing automation teams to improve performance across the full funnel — from lead to enrollment.

This is a hands-on, data-driven role focused on results. You will take ownership of a select number of markets.

Your Key Responsibilities

Paid Campaign Execution

• Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube

• Support AI-driven campaigns like Meta ASC and Google PMax

• Track CPL and performance by region, audience, funnel stage, and creative

• Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot

Lead Quality & Funnel Reporting

• Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)

• Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)

• Help maintain and improve weekly, monthly, and quarterly reporting dashboards

• Flag underperforming campaigns and propose corrective actions

Creative & Asset Testing

• Support creative briefs for video, copy, static, and platform-specific formats

• Monitor creative performance by asset, message, format, and placement

• Provide structured testing recommendations across TOF, MOF, and BOF

Bonus: New Channel Testing

• Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic

• Track CPL and lead quality from new sources

• Help assess whether new channels should scale or pause

Requirements

• 4–6 years of hands-on experience in performance marketing across multiple markets

• Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads

• Familiar with AI campaign types like ASC and PMax

• Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)

• Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts)

• Comfortable reporting CPL and conversion metrics to multiple stakeholders

• Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)

• Bonus: experience targeting audiences in Africa, Asia, or the Middle East

Success Looks Like

• Campaigns deliver qualified leads at or below the target CPL

• Weekly and monthly performance reports are accurate, clear, and actionable

• Insights from data lead to smarter creative testing and channel improvements

• Emerging platforms are tested in a structured way and either scaled or cut based on results