Principal Product Manager - Assets Growth
•Wise· 7h
📦 Product⏰ Full-time🎯 Lead / Principal💰 £118k-135k🇬🇧 London, UK
7h ago
Theydo·about 1 month ago
Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.
Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.
Our mission is clear: Make journey management the most powerful business tool in the world.
If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.
At TheyDo, we’re building the future of journey management, helping companies connect every part of their business around the customer journey. AI at TheyDo isn’t about automation, it’s about amplifying human decision-making by uncovering patterns teams can’t see and surfacing interventions they’d never consider. We've proven this works with early products like JourneyAI and Ask TheyDo.
We’re looking for a Principal Product Manager to lead and scale our AI product area, turning early breakthroughs like JourneyAI & Ask TheyDo into loved products that transform how enterprises manage their journeys.
Owning the AI roadmap, increasing adoption of AI-powered journeys, and turning ambiguous, early-stage bets into reliable, high-value experiences. Working closely with the broader Engineering team, Data leaders and GTM teams, you’ll bring rigour and structure to a fast-moving area of innovation, connecting product vision, research, delivery and business impact. You’ll also help scale AI knowledge across the organisation, influencing how TheyDo builds and thinks about intelligence in everything we ship.
This is a rare opportunity to join at the “sweet spot”, TheyDo has real traction, amazing logos, and strong growth, yet we’re still early enough for you to have outsized impact and influence on what’s next.
Define and deliver the AI product capabilities - Identify and validate the AI capabilities that will drive meaningful adoption across our enterprise customer base. Lead discovery and research to turn customer problems into clear, evidence-based product outcomes with measurable outcomes.
Scale prototypes into production-grade products - Take promising proofs of concept and transform them into robust, reliable capabilities. Own the full journey from validation through launch, establishing clear success metrics and data hygiene practices.
Build the unified intelligence layer - Create a coherent AI experience across AskTheyDo, JourneyAI, and future capabilities. Define how AI surfaces insights, guides decisions, and integrates naturally into customer workflows without feeling bolted on.
Drive adoption and iterate based on evidence - Own AI feature adoption metrics, analyze usage patterns, identify friction points, and rapidly iterate. Work backward from customer value to prioritize what ships next.
Partner across Engineering, Data, and GTM - You'll work closely with our Engineering leadership and Data team to ensure technical feasibility and scalability. Collaborate with GTM to understand customer needs, validate assumptions, and ensure successful rollout. Help scale AI knowledge across the organization, influencing how TheyDo builds and thinks about AI.
Led AI capabilities at scale - You've defined and executed an AI product roadmap in a B2B SaaS environment, driving features from concept to widespread enterprise adoption.
Shipped modern AI products that customers love - Proven track record building generative, LLM-based, or agent-driven products in production. You've navigated the challenges of non-deterministic outputs, latency, cost management, and user trust.
Drive decisions with data, not opinions - Strong analytics orientation. You instrument everything, analyze usage religiously, and let evidence shape your roadmap. You know how to balance quantitative signals with qualitative customer insights.
Thrive in ambiguity and move fast - Startup or scale-up experience where you created structure and clarity rather than waiting for it. Comfortable working in 0-to-1 and 1-to-10 stages simultaneously.
Influence without authority - You've been the glue between engineering, data science, design, and go-to-market teams. You build alignment through insight, not hierarchy, and know how to get complex initiatives shipped in matrixed organizations.
-You've taken an LLM or AI product from early prototype to a production feature used by thousands of enterprise users, with measurable impact on customer outcomes and business metrics.
You're equally comfortable shaping long-term vision and managing implementation details. You know when to explore and when to execute, and you bring others along with clarity and conviction.
You've owned the full stack: customer research, opportunity sizing, technical tradeoffs, launch strategy, adoption tracking, and continuous iteration based on real usage.
We don’t expect you to have done everything on this list, but you should have deep experience in several of these areas and strong conviction about how to learn the rest.
TheyDo isn't a place for passengers. The pace is fast, the bar is high, and clarity is often something you'll have to create, not wait for.
You won't get a pre-baked roadmap handed to you each quarter. You won't have a team waiting for detailed instructions. If you need clear OKRs defined for you or feel uncomfortable shipping fast and iterating based on real usage, this isn't the role.
You'll bring your own structure, your own thinking, and your own drive to push ideas forward, in good alignment with the leadership team.
But if you thrive on ownership, hard problems, and building the next wave of AI-driven enterprise software, if you want your work to define how enterprise companies manage their customer journeys, you'll find your best work here.
💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!
🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.
🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.
🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December.
🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.
🧘♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.
👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.
👨💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.
🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France.
⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.
🚀 Continuous growth of our benefits package as we continue to grow in size
To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.
About TheyDo
Our core values are the driving force behind every decision we make.
We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.
TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.
Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner.
If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!
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