At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.
More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.
Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.
We’re growing fast: Our community of 133 million registered users and 261,000 active partners across 20 countries, have together already saved 517 million meals from going to waste - avoiding almost 1.4 million tonnes of CO2e!
In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.
Your mission:
The PR Manager will lead our Too Good To Go PR and communications strategy in France. The ambition is to serve as a strategic enabler of the business in France, helping to drive overall brand valuation and positive reputation externally.
To break through in today's busy working environment, ultra-cluttered agenda and media/social media environments, there is a clear advantage to company storytelling being narrative-driven versus ad-hoc and episodic, for external purposes.
Reporting to the Head of PR in Southern Europe (Fance-Italy-Spain-Portugal), this key PR manager will provide strategic Communications counsel to our Country Director, and business leaders in the market, and will operate the strategy in the market. It will be an adaptation of the Global Strategy and proactive activations due to local opportunities identified. The PR Manager will also work with a local PR agency and will be in charge of our LinkedIn strategy. The position is a mix between being a PR & communications leader who is a strategist, as well as a hands-on contributor, with focus on aligning an organisation's goals, values, motivations, and commitment to achieve shared success.
Your role
- Build and implement press relation strategy in accordance with the marketing team and the Global PR strategy
- Identify opportunities to share our mission with the public (and newsjacking)
- Create company narratives that showcase our purpose, values and growth levers, taking into consideration mission, ambitions, industry trends, product beats and cultural moments with the help of the Global PR Team
- Train & work with spokespersons locally
- Overview all media inquiries (TV, radio, web, press) and interviews/TV shoots logistics) and seize event opportunities to speak at for the spokespersons
- Analyse & report on the impact of the press relation strategy to continuously improve content and action plans
- Benchmark competition and other food-related campaigns
- Drive & manage a local PR agency
- Support the work we do on B2B Comms with Corporate business partners and Partner Marketing teams to tell Too Good To Go’s company story, rooted in our impact, purpose and values.
- Work collaboratively with the B2C campaign manager to drive campaign and have impact
- Design and execute the LinkedIn strategy for the Too Good To Go France Page
- Support and collaborate with the Public Affairs Manager
Requirements:
- Experience in a similar PR role and networks in France
- Proven experience in a PR role (agency, in-house or both). Experience with an agency is highly valued
- Brilliant communication skills (verbal and written) in French and English
- The ability to translate ideas into PR tactics
- Experience running an efficient press office and driving media relations
- Excellent understanding of the French media landscape and how to make the most out of a story
- A deep interest in food waste and sustainability
- Creativity and open mindedness for new and strong narratives for a bigger impact
- Experience with influential industry events and managing speaking opportunities
- A natural ability to manage multiple stakeholders and navigate in a large global organisation
Our values
- We win together: Food waste is a big beast to fight. We believe in a #oneteam.
- We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
- We keep it simple: Our ambitions are bold but our solutions are simple.
- We build a legacy: We’re proud of the change we’re driving.
- We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.
What we have to offer
- A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
- Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work
- A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
Benefits
- WORK FLEXIBLY:
- Enjoy hybrid working from our great offices, at home or abroad.
- Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
- Health insurance and pension plans (subject to country of employment).
- Additional days off for significant life events
- CELEBRATE & SOCIALISE
- Regular social events like summer and winter parties.
- Coffee, snacks and fully-equipped kitchens.
- Get to know our community with a monthly free Surprise Bag
- Paid volunteer time through our Shareback volunteering programme
- Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
How to apply
- We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
- Submit your CV and Cover letter in English.
- Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
#LI-LO1
#LI-Hybrid
A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.
