Lead Brand Designer
•Bjakcareer· 1d
🎨 Design⏰ Full-time🎯 Lead / Principal📍 Bandar Utama, Malaysia
1d ago
Voodoo·18 days ago
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Our Gaming team is made up of hybrid-casual, casual, and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing, and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.
Joining our Live games team means collaborating with gaming industry experts on globally renowned, enduring games while embracing exciting new entrepreneurial ventures. With over seven billion downloads worldwide and a portfolio of more than 10 resilient hybrid games generating more than $20m per year, we are the world's largest and most successful hybrid publisher.
You will join Mob Control, key title of Voodoo, with more than 230M installs and 14 MAU.
As a Principal Game Designer for Mob Control, you will be a key owner of the product's vision, execution and strategic direction. Your mission is to help evolve the game, with the ultimate goal of turning Mob Control into a top-performing title in the midcore game market.
Design features & systems: Create new core loops and meta systems to drive engagement, social dynamics, and monetization. Develop design docs, user flows, and economy models, and propose A/B test ideas.
Evolve gameplay: Introduce new units and gameplay elements to refresh Mob Control, ensuring accessibility, fun, and monetization-friendly design.
Collaborate across teams: Partner with product managers, engineers, and artists to bring features from concept to live release, aligning gameplay, UX, and visuals.
Leverage player insights: Analyze KPIs and player behavior to inform design choices and identify opportunities to boost retention, engagement, and IAP monetization.
5+ years of experience in mobile midcore games (strategy, 4X, or similar); 10+ years is a strong plus.
Proven track record in gameplay design, balancing, and meta feature design.
Experienced in contributing to the overall game vision and strategy.
Strong skills in creating clear, simple design documentation.
Ability to absorb and apply feedback from multiple sources with flexibility and no ego.
Skilled at simplifying and communicating complex systems.
Comfortable analyzing KPIs and player behavior to guide design decisions.
Passion for mobile midcore games and deep knowledge of market dynamics.
Best-in-class compensation
Other benefits according to the country you reside