Associate Director, Marketing Analytics - Gastroenterology

The Analytics and Performance Excellence (APEX) team supporting AbbVie’s US Commercial organization is strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us. 

The Associate Director, Marketing Analytics, Gastroenterology is a strategic and critical role in the US APEX Immunology organization, responsible for leading advanced analytic initiatives to support SKYRIZI and RINVOQ in Crohn’s and Ulcerative Colitis. The individual in this role will support capabilities across Data and Analytics, Marketing, Executive Reporting, and Forecasting, enabling brand teams to navigate an increasingly dynamic and challenging business environment. Other objectives include ensuring the successful execution of the analytical plan, deriving findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and using analytic insights to identify actionable opportunities to enhance brand performance. This individual will engage with external data and service providers (including IQVIA, ZS, and others) and be responsible for pulling through brand strategy and tactics at a national and sub-national level.

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Inform the financial planning process & support forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

• Bachelor’s Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis.  Master’s Degree preferred.
• 8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies.  Experience within in the Pharma/BioTech industry is preferred. 
• Strong analytical reasoning abilities, intellectual curiosity, business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Knowledge of large data sets used in pharmaceutical industry (such as patient level data) or equivalent experience
• Exceptional verbal and visual storytelling skills
• Superb learning agility, project management and prioritization skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• High motivation, strong work-ethic and positive attitude while working under tight timelines

 

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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