Account Lead, Paid Social Media
•Dept· 1d
📣 Marketing📝 Contract⭐ Senior💰 $105k-115k🇺🇸 USA
1d ago
Accelerationpartners·about 2 months ago
Location: The Account Specialist, Affiliate Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, conferences, and other events.
The Role:
The Account Director is a critical role at Acceleration Partners that’s ideal for individuals who are excited about growing online brands and delivering exciting and innovative strategies that grow our clients and lead to ongoing success.
This role is primarily focused on engaging directly with brands across our client portfolio, delivering the strong growth and outcomes that are expected of us on a consistent basis.
This person will be heavily focused on building strong relationships with clients, understanding their business needs, and finding solutions to support them. They will thrive in a fast-paced environment and feel excited as new challenges come their way. They will oversee a portfolio of clients and be responsible for retaining and growing revenue across this group.
In addition to delivering excellent outcomes for clients, this person will also be responsible for identifying and closing expansion opportunities for clients and will be called upon to help lead the pitching and winning of new business as a subject matter expert.
The Account Director will work closely with our Program Directors to oversee large account teams and will be accountable for ensuring we are delivering outcomes at a high standard and in line with client needs.
This person will have a demonstrated track record of embracing relationships, leveraging communication and interpersonal skills to build relationships based on trust and genuine partnership.
Top 5 Job Responsibilities:
Client Management and Engagement – Serves as the primary relationship manager for a portfolio of clients, working to earn client trust and encourage them to grow and retain. Engages heavily with client contacts, showing curiosity about their companies and striving to know the fundamentals of their businesses as well as they do. Excels at building relationships beyond the initial client contact, making in-roads with the client’s marketing leadership and brokering relationships with C-Suite leaders when possible (CEO, CMO, VP of Marketing, etc). Builds strong rapport with client through both virtual and in-person touchpoints. Skilled at anticipating and proactively addressing client risks and opportunities and owns client-facing dialogue on risks and escalations.
Strategic Thinking and Implementation – Develops forward-thinking strategies that wow our clients and encourage them to engage closely with AP. Ensure that high-potential account opportunities are proactively identified, pitched and optimized with client buy-in to capitalize on them. Regularly works with the account team to develop and execute innovative strategy, tactics, and efficiencies that meet and exceed channel and business objectives. Skilled at interpreting program data to identify risks and opportunities; readily uses data to make strategic decisions and sell clients on those decisions. Pushes the team to operate with a growth mindset and take calculated risks when needed. Shows an instinct to know when risks are worth taking for the good of the account and excels at selling client on new strategies. Can deliver and oversee high quality client outputs including QBRs, strategy planning decks, weekly calls and reporting.
Market Innovation and Big Picture Thinking – Stays dialed into the latest industry developments, leveraging an understanding of new publisher models and trends to support clients effectively. Understands clients’ industry/market trends and identifies how to capitalize on them and drive results for clients in any economic environment or business phase. Understands AP’s role as a partner to clients and is adaptable to clients’ changing business needs. Understands and regularly uses industry data and trends to pitch new opportunities to clients
AP Revenue Accountability and Growth – Shows high accountability for reaching existing revenue targets and often exceeds those targets. Identifies potential expansion opportunities and leads the development, pitching and closing of those opportunities as well. Proactively monitors account renewals to ensure successful renewal rates and maximize opportunities. Has strong financial accountability, monitoring and achieving clients KPI’s and goals. Possesses a clear understanding of AP’s various services and market opportunities and proactively identifies those expansion opportunities. Shows comfort and confidence pitching expansion opportunities to clients, helping them understand why scope, geographic or service expansions will help them achieve their goals. Serves as an SME in new business pitches and participates heavily in the sales process to win new revenue.
Lead, Coach and Influence – Although not responsible for direct management of teams, leads by influence and excels at driving an account team to get strong results. Coaches, guides and leads Account Managers and teams to understand and implement new strategies and respond to client needs and feedback. Works closely with Program Directors across the portfolio to ensure account teams are delivering strong program performance and generating excellent outcomes for clients. Works with Program Directors to identify necessary hiring profiles for senior account team members. Is comfortable with mixed-accountability and can influence strong performance without directly managing the team.
QUALITIES OF THE IDEAL CANDIDATE:
BY 6 MONTHS… the Account Director is overseeing the strategic direction and outcomes of multiple affiliate programs. They have formed strong relationships with key client contacts and have a great
understanding of their business and needs. They effectively coach team to get required results without stepping into the weeds by providing on-going positive and constructive feedback. They have a good working relationship with their Program Director and the teams they manage are running effectively delivering high Client Satisfaction Scores and good outcomes.
BY 1 YEAR… the Account Director is delivering against their portfolio expansion targets and ensuring 90%-plus revenue retention within their current client base. Our clients lean on them as their strategic partner and feel excited about engaging with the work that is being delivered. Their clients love their Acceleration Partners team, all deliverables are A caliber, and Client Satisfaction Scores remain consistent at 8+
MINIMUM QUALIFICATIONS & SKILLS:
WHY ACCELERATION PARTNERS?
Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.
AP PERKS & BENEFITS - WHAT WE OFFER
Benefits may vary based on employment status or country location.
Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.
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