The Sr. Field Marketing Manager is tasked with overseeing the entire field marketing team to ensure continuity and consistency in campaigns, messaging, and events across different regions. This individual plays a crucial role in managing the team's budget, ensuring its efficient allocation across all regions and priority states to meet core objectives. The manager supports Network Development (Sales) and Performance Network (PN) teams in achieving their LUM goals. This role is vital in planning, executing, and optimizing regional marketing programs, including tradeshows, executive dinners, and regional webinars.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties:
- Team Leadership and Management: Lead and mentor the field marketing team, fostering a collaborative and results-driven environment. Implement performance management processes and development plans for team members.
- Strategic Planning and Program Implementation: Develop and implement a cohesive field marketing strategy that supports Aledade’s overall LUM goals ensuring alignment of field marketing campaigns with brand strategy and market needs. Also establish key performance indicators and leverage data to measure, report and improve marketing performance.
- Campaign Continuity and Messaging: Ensure the consistency and quality of marketing campaigns, messaging, and events across diverse regions. Coordinate with Brand Strategy and Portfolio Marketing teams to align with Aledade’s value proposition.
- Budget and Event Management: Develop, manage, and oversee the allocation of the field marketing budget across regions and key priority states. Work in collaboration with financial planners to optimize spending and maximize return on investment.
- Cross-Functional Collaboration and Optimization: Work closely with Network Development,, and other departments to develop effective account-based marketing tactics. Use data-driven insights to refine marketing strategies and support the broader field marketing objectives.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
- 8+ years of experience in field marketing or event marketing, preferably with an agency or within healthcare or a health system
- 2+ years of experience leading a team.
- Exceptional leadership skills with experience in managing and developing a high-performing team
- 5+ years of experience with marketing automation technology, preferably Hubspot.
Preferred knowledge, skills, and/or abilities:
- Expertise in creating and executing region-specific marketing plans aligned with local KPIs.
- Strong communication skills and experience engaging with executive-level leaders and healthcare decision-makers.
- Proficiency in coordinating cross-functional marketing and sales efforts.
- Active understanding of the value-based care landscape and partnerships with independent physicians.
- Demonstrable experience successfully managing Agile projects.
Physical Requirements:
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
