Strategic Asset Management
•Woolpert· 4h
📣 Marketing⏳ Part-time🎯 Lead / Principal💰 $164k-208k🇺🇸 USA
4h ago
Attio·about 14 hours ago
We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.
Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.
We’re looking for a Growth Marketing Lead to own and drive Attio’s demand generation efforts — with a strong focus on mid-market customer acquisition — reporting into the VP of Marketing.
This is a senior early-leader role for a hands-on B2B growth marketer with deep demand generation experience, who’s excited to build, iterate, and scale what works in a high-growth, product-led SaaS environment.
Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid-market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel.
Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality.
Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid-market and high-intent accounts — working cross-functionally to identify target accounts, tailor messaging, and coordinate multi-channel engagement.
Build Mid-Funnel Content Flywheels: Develop and scale mid-funnel content programs (e.g. case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline.
Develop Targeted GTM Programs: Create and run audience-specific initiatives (e.g. mid-market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption.
Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end-to-end.
Be Hands-On, Then Scale: Operate hands-on initially — owning execution, experimentation, and delivery — with scope to help shape and scale the growth function as Attio continues to grow.
Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles, with a proven track record of driving pipeline and revenue through paid and owned channels.
Mid-Market B2B Focus: Hands-on experience targeting and converting mid-market customers in a SaaS or PLG environment, with a strong understanding of longer buying cycles and multi-stakeholder journeys.
Execution-First Mindset: Comfortable rolling up your sleeves — testing, iterating, and optimising — rather than operating purely at a strategic level.
Full-Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation; experience with AI-native or LLM-optimised growth strategies is a bonus.
Analytical & Outcome-Driven: Highly data-literate, with the ability to translate insights into clear actions and measurable impact.
Collaborative Operator: A strong cross-functional partner to Product, Sales, Finance, and Marketing — able to align stakeholders and move quickly.
Growth Trajectory: Excited by a role with clear runway — where strong performance can evolve into broader leadership and ownership as the growth function scales.
Initial Conversations
30-minute introductory call with a member of our Talent team
30-minute introductory chat with our VP Marketing
Core Interviews
30-minute interview with our VP Sales
90-minute in person workshop with our VP Marketing and Senior Growth Marketing Manager
Final Stage
30-minute closing conversation with our CEO
Optional team meet-and-greet (on request)
Offer call (if it’s a mutual fit)