Head of Product Marketing (maternity cover)

Your career as Head of Product Marketing at Booksy will give you the opportunity to lead our global product marketing function, driving revenue and expanding value across our entire suite of offerings. You’ll lead a high-performing team of professionals, partnering closely with our Creative Studio, Lifecycle, and local marketing teams to ensure our global initiatives resonate deeply across every market.

You’ll be excited by the prospect of shaping the go-to-market strategy for new and existing products, ensuring our messaging and positioning solve real challenges for our users. With a focus on multi-product adoption, your strategic mindset will see you identifying growth opportunities and leveraging data to optimize product-led growth on a global scale.

Requirements

Essentially, to ensure you succeed in this role you’re going to need:

• Deep expertise and success in leading Product Marketing functions for an mobile app-based company.
• Experience managing and mentoring high-performing teams, with a focus on fostering a collaborative and growth-oriented culture.
• A strong background in executing go-to-market strategies for new product launches and feature releases.
• Expertise in leveraging customer insights and competitive intelligence to define compelling product narratives.
• The ability to collaborate cross-functionally with Sales, Product, and Customer Success teams to align strategies across the customer lifecycle.
• A data-driven mindset with proficiency in analyzing performance metrics to refine and optimize campaigns.
• Fluency in English.

Benefits

A bit about Booksy:

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing and evolving company comes with its own set of opportunities and challenges. If you prefer a stable environment with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you're a driven self-starter with initiative and the motivation to grow your career in an environment that's rapidly changing as we scale-up globally, then the chances are that you'll love it at Booksy.

Our Booksy Benefits in Poland:

• We're proudly distributed across the globe, with each market being remote-first. This position is remote with occasional visits in the office.
• Private medical care from Allianz health (diverse package options to select from)
• Multisport card (diverse package options to select from)
• Free online consultations with Psychologist Booksy
• Access to English online language training (Speexx)
• Access to employee wellbeing platform Worksmile
• Additional life insurance from Uniqa (voluntary and subsidized)

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Our Diversity and Inclusion Commitment

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

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How AI helps us find great people

Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way.

If you have questions, just drop us a note - we’re happy to explain more.

Kindly submit your application and CV in English to ensure it is successfully reviewed.