Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world
Job Summary
This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.
Essential Job Functions
- Is responsible for the business to business marketing initiatives.
- Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.
- Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.
- Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.
- Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.
- Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.
- Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.
- Through this, improves response rates and enhances client experiences across marketing tactics.
- Develops and executes test and learn plans to refine messaging and drive improvement in results.
- Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.
Requirements
Experience Requirements
- 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.
Education Requirements
English Proficiency
Other Critical Skills
- Marketing execution with focus on digital optimization - Intermediate
- Familiarity of UX / UI principles for digital purchasing - Intermediate
- Project management and cross-functional skills - Intermediate
- Ability to measure and understand outcomes based on ROI - Intermediate
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
